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Market Data and Analysis![](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/blt953429bf26d5d66e/654d17c895046b040aeac26e/bill-giebler-ideaxchange-feature.png?width=700&auto=webp&quality=80&disable=upscale)
Editor's Take: Dietary supplements are entering the age of optimizationDietary supplements enter the age of health optimization
Consumers' use of dietary supplements always fluctuates between correction, maintenance and optimization, with optimization starting to take the lead. Find out which categories show the strongest growth.
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