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Data supports the importance of communicating science to consumers – video

Can educating consumers about the complexities of supplement science — on single ingredients and on finished products on the shelf — help to build trust and impact product success? This new video from Inside the Bottle and SPINS shares data and trending consumer insights on the science brands need to emphasize.

December 20, 2024

6 Min View

Every supplement consumer’s journey is different — but there is data to support individual anecdotes that say consumers are seeking, and will pay more for, products backed by science and tailored to their specific needs.

In this exclusive video, SPINS Sr. Market Insights Director Scott Dicker will share:

When the narrative changes: Discover how consumers go from initial purchase drivers to science-backed requirements as they try supplements over time.
How to build consumer trust: Strategies for communicating the most impactful science and building brand credibility.
The science-first approach: How to leverage clinical research on single ingredients, yes — but also the importance consumers place on science about the finished products they go into.

Don't miss this opportunity to gain data-driven insights that can help brands focus on the science that truly speaks to consumers and wins their loyalty.

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