Supplement industry news and updates – January 2025

Fraud-fighting & DSHEA: The 30-year quest continues – video

Watch this brief documentary to remember how DSHEA revolutionized the industry and the work being done today to reduce fraud and improve standards for botanical ingredients worldwide. Learn more about the Botanical Adulterants Prevention Program’s critical work to protect the industry’s future here.

25 top predictions for conscious sales in 2025 – article

Multifunctional health products, support for GLP-1 users and cannabinoid innovation beyond CBD will all be hot in the coming year. Plan wisely and find out what else our experts see as critical trends, including “longevity as lifestyle,” and how to market to Boomers and Gen Z in 2025. Read more here.

Do hangover relief products fit with industry values? – article

Regulators have been busy sending warning letters for “hangover” claims in marketing, which smarter brands are careful not to mention because alcohol poisoning is very much a medical condition. Find out why NBJ’s editor-in-chief questions whether these products should be part of the supplement industry at all here.

What 2024’s top supplement trends could mean for 2025 category sales – article

Shifts in thinking about aging and longevity from lifespan to healthspan, more sophisticated marketing for (better) women’s health products and new opportunities in “metabolic balance,” are among six trends shaping the market in 2025. Learn about the one trend uniting the others and how to leverage it for your target audience this year here.

How AI is redefining supplement marketing – article

Find out how AI, the “ultimate influencer,” is changing how consumers learn about supplements from the chief AI officer for Peter Diamandis’ Abundance360. Learn more about how savvy brands can optimize the technology and stay ahead of the fundamental changes AI is making across supplement marketing — and about what matters to AI here.

Data supports the importance of communicating science to consumers – video

Further evidence suggests science is top of mind for supplement consumers. This new video from Inside the Bottle and SPINS shares data and trending consumer insights on why educating consumers about the complexities of supplement science — on single ingredients and on finished products on the shelf — builds trust and impacts product success. Watch here.