Introducing the 2025 Expo West NEXTY Awards guest judges

The 2025 NEXTY Awards have seen another year of record-level participation with more than 1,000 products entered. Spanning 35 categories, the NEXTY Awards celebrate the innovative, inspiring, and integrity-driven products that propel the natural products industry forward.

This year, we’ve gathered another group of natural products experts who will assist with final judging. Our guest judges include industry leaders in retail, finance, marketing, nonprofit, data insights, content and more.

NEXTY Awards judging kicks off the Natural Products Expo West season. During judging, every product is prepared, sampled and thoroughly discussed. While judging involves tasting some incredible products, make no mistake: Judging the nominees and then the finalists is no cakewalk. Big appetites and strong opinions are encouraged.  

After preliminary judging, our guest judges will help the New Hope team select 35 winners, which will be announced at the NEXTY Awards Ceremony & Celebration at 6 p.m. Thursday, March 6, at the Marquis Center inside the Marriott.

Click through the gallery to learn more about the 2025 NEXTY Awards guest judges.

Natural Products Expo West, the leading trade show in the natural, organic and healthy products industry, is open March 4-7 at the Anaheim Convention Center in Anaheim, California. Click through for the agenda, registration, travel information and more. Subscribe here to receive updates.

Related:NEXTY Awards Prom Night: See the winners!