The Natural List - Opportunities in regenerative CPG with ReGen Brands' Anthony CorsaroThe Natural List - Opportunities in regenerative CPG with ReGen Brands' Anthony Corsaro

Anthony Corsaro shares insights on regenerative agriculture, CPG innovation and how the ReGen Brands ecosystem is driving awareness, funding and growth in the industry.

Jess Elliott, Digital Content Program Manager

December 9, 2024

25 Min View
New Hope Network

In this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith are joined by Anthony Corsaro, co-founder of the ReGen Brands ecosystem, to discuss the dynamic intersection of regenerative agriculture and consumer packaged goods (CPG). Anthony shares the journey behind launching the ReGen Brands Institute, ReGen Brands Coalition and ReGen Brands Capital—all designed to help regenerative brands grow, build sustainable supply chains and drive awareness about regenerative practices. From hosting the first-ever trade association for regenerative brands, with thirty-one inaugural members, to connecting regenerative businesses with investors, the ReGen Brands Coalition is creating a unified voice to elevate the term “regenerative” and educate consumers. 

Anthony highlights the challenges and opportunities for regenerative brands, including the need for innovative funding models to support growth. The episode also dives into emerging trends, such as regenerative claims expanding into fashion, beauty and personal care and the critical role retailers play in claim validation and governance. From podcasts and reports to strategic partnerships, Anthony shares how the ReGen Brands ecosystem is building resources to drive the movement forward. Tune in to hear about his favorite regenerative products, the latest trends and opportunities and how the CPG community can get involved. 

Related:The Natural List - Expo West 2025 updates, plant-based protein trends, $795M Simple Mills acquisition

In this episode:   

  • 1:10 – Anthony Corsaro introduces the ReGen Brands ecosystem. 

  • 2:45 – The Coalition: A trade association for regenerative brands. 

  • 5:05 – Anthony’s approach to uniting brands and retailers. 

  • 6:40 – The secret to building alignment: Shared truths. 

  • 7:20 – Driving consumer education through retail collaboration. 

  • 8:45 – Why retailers are vital to growing awareness. 

  • 9:50 – New ways to fund sustainable brand growth. 

  • 12:25 – Rethinking funding models for sustainability. 

  • 14:35 – Profitability: Balancing short-term and long-term goals. 

  • 16:10 – Sustainability trends in fashion, beauty and more. 

  • 17:20 – The Institute: Advancing sustainable innovation. 

  • 18:40 – Must-listen episodes from the ReGen Brands podcast

  • 21:40 – Anthony’s favorite sustainable products. 

  • 24:15 – How to connect with the ReGen Brands community. 

Enjoy our vodcasts here or on YouTube. Prefer to tune in via podcast? Join us on Spotify or Apple Podcasts.   

Our guests

Anthony Corsaro
Co-founder at ReGen Brands, Managing Director at Outlaw Ventures

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Anthony Corsaro is an entrepreneur, investor and regenerative agriculture evangelist whose mission is to help heal our people and planet through ventures that inspire the production and consumption of healthy, nutrient-dense foods.  

Related:25 top predictions for conscious CPG and retail in 2025

Anthony is the Managing Director at Outlaw Ventures: a family office backing the rebels, radicals, and revolutionaries building the better food system of tomorrow. Outlaw Ventures is in the process of raising a venture capital fund to invest in early-stage regenerative consumer brands.  

Anthony is also the Creator and Co-Host of The ReGen Brands Podcast: a podcast about the consumer brands supporting regenerative agriculture and how they’re changing the world. He is also a Co-Founder of Regen Coalition: a non-profit trade association of regenerative CPG brands working to solve the biggest problems facing regenerative brands in a collective and collaborative fashion.  

Anthony’s family has been deeply involved in the food system for almost 100 years since his orphaned grandfather started selling fresh produce in the early 1930s. That business grew into one of the leading regional fresh produce distributors in the country and today serves 2,500+ retail customers in 20 states. Anthony helped steward the most recent growth phase of the company as a third-generation contributor and executive leader in the business. His professional background in food distribution and personal health journey led him to his work in building regenerative food systems. 

Related:The Natural List - Top trends shaping CPG and retail in 2025

Your hosts 

About Jessica Rubino  

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Jessica Rubino is a natural products industry expert and content strategist with more than 15 years experience in media, events and natural products. As New Hope Network’s vice president of content, Jessica oversees digital and print content, conference programming and branded content for CPGs, retailers, investors and service providers. Jessica is passionate about using innovation as a force for good and leveraging content to spark the changes we want to see in the world.  

About Adrienne Smith  

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Adrienne Smith is the director of content for newhope.com and the editor-in-chief of Natural Foods Merchandiser magazine where she helps ideate and produce content for natural products retailers, brands and entrepreneurs. She also runs the NEXTY Awards, an annual program held in conjunction with Natural Products Expo West that recognizes emerging and established natural CPG brands for their innovation, inspiration and integrity. 

Before coming to New Hope Network, Adrienne spent two decades writing about food and beverage products and trends for the Spanish Ministry of Foreign Trade in Madrid, Spain, as well as for publications including the International Herald Tribune/New York Times and El País. A former restaurant owner, chef and sommelier, Adrienne is passionate about food in all its forms. 

About the Author

Jess Elliott

Digital Content Program Manager, New Hope Network

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