The Natural List - Top trends shaping CPG and retail in 2025The Natural List - Top trends shaping CPG and retail in 2025

Discover how evolving consumer demands and innovative strategies are reshaping the CPG and retail industries for the year ahead.

Jess Elliott, Digital Content Program Manager

December 2, 2024

23 Min View

In this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith offer a sneak peek at New Hope Network’s 25 transformative trends set to shape the CPG and retail landscape in 2025. From reimagined beauty rituals and personalized health solutions to evolving approaches to convenience, sustainability and inclusivity, these trends provide a glimpse into the future of consumer demand and market opportunities. 

Why do these trends matter? They reflect powerful forces reshaping how brands innovate, market and connect with consumers in meaningful ways. Whether you’re navigating supply chain challenges, exploring new product categories or preparing for emerging industry opportunities, this episode is packed with inspiration and actionable insights.  

Tune in now—and stay tuned for our upcoming article breaking down all 25 trends in detail!  

In this episode:   

  • 1:40 – It’s raining trends! Forces shaping CPG and retail in 2025. 

  • 3:10 – A sneak peek at 25 trends for 2025 on newhope.com. 

  • 4:15 – Beauty evolves into wellness rituals for self-care and clean living. 

  • 7:00 – How AI is reshaping CPG through personalization and efficiency. 

  • 9:10 – Convenient comfort meets flavor curiosity in next-gen foods. 

  • 11:30 – Flex living creates new opportunities for health and CPG partnerships. 

  • 14:20 – Inclusive clean beauty addresses diverse consumer needs. 

  • 16:10 – Reshoring production: How brands are adapting to rising tariffs. 

  • 17:55 – Waste-less food formats offer innovative ways to cut food waste. 

Enjoy our vodcasts here or on YouTube. Prefer to tune in via podcast? Join us on Spotify or Apple Podcasts.   

Your hosts  

About Jessica Rubino  

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Jessica Rubino is a natural products industry expert and content strategist with more than 15 years experience in media, events and natural products. As New Hope Network’s vice president of content, Jessica oversees digital and print content, conference programming and branded content for CPGs, retailers, investors and service providers. Jessica is passionate about using innovation as a force for good and leveraging content to spark the changes we want to see in the world.  

About Adrienne Smith  

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Adrienne Smith is the director of content for newhope.com and the editor-in-chief of Natural Foods Merchandiser magazine where she helps ideate and produce content for natural products retailers, brands and entrepreneurs. She also runs the NEXTY Awards, an annual program held in conjunction with Natural Products Expo West that recognizes emerging and established natural CPG brands for their innovation, inspiration and integrity. 

Before coming to New Hope Network, Adrienne spent two decades writing about food and beverage products and trends for the Spanish Ministry of Foreign Trade in Madrid, Spain, as well as for publications including the International Herald Tribune/New York Times and El País. A former restaurant owner, chef and sommelier, Adrienne is passionate about food in all its forms. 

About the Author

Jess Elliott

Digital Content Program Manager, New Hope Network

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