A woman holds a smartphone in her right hand as the TikTok app loads. Her left hand appears to be read to tap the screen when she sees what she wants.
BrandsTikTok uncertainty: Natural CPG brands should adapt to other social mediaCPG brands must consider alternatives to TikTok
TikTok disappeared for a day, but its future isn’t clear. Natural CPG brands that use the platform for consumer engagement and sales must prepare for TikTok’s end. Consider this advice.
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