Natural Product Trends

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Jessica Rubino and Adrienne Smith explore Expo West '25 updates, plant-based protein trends, and the $795 million Simple Mills acquisition.
Natural Product Trends
The Natural List - Expo West 2025 updates, plant-based protein trends, $795M Simple Mills acquisitionThe Natural List - Expo West 2025, alt meat trends and major CPG deals

Jessica Rubino and Adrienne Smith dive into more top trends for the year, from clean-label plant-based innovation to major CPG moves. See what they have to say.

byJess Elliott, Digital Content Program Manager
Jan 20, 2025
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22 Min View
Starkie Sowers stands in front of supplement shelves with the text "The DSHEA Effect: A Conversation with Starkie Sowers" overlaid in green.
Industry Insights
How DSHEA gave retailers the tools to educate and thriveHow DSHEA empowered retailers
byJess Elliott
Jan 18, 2025
NMN supplements from several manufacturers are positioned on an orange background.
Regulatory
The future of NMN: NPA lawsuit, amended FDA petition might determine itNMN's future depends on NPA lawsuit, amended FDA petition
byJosh Long
Jan 17, 2025
1 Min Read
Natural Products Expo West brings together conscious CPG brands and retailers in the natural food industry's largest event.
Natural Products Expos
Natural Products Expo West 2025 starts March 4—register todayRegister now for Expo West 2025
byNew Hope Network staff
Jan 16, 2025
1 Min Read
A filmstrip frames three photos: a documentary team recording an interview; a stock photo of chickens; and a woman working in a greenhouse.
Industry News
Top 2024 documentaries about organic food and regenerative ag2024’s top food documentaries
byDawn Reiss
Jan 15, 2025
1 Min Read
The NEXTY Awards logo and the words "guest judges" sit inside a ribbon of the Expo West brand's colors.
NEXTY Awards
Introducing the 2025 Expo West NEXTY Awards guest judgesExpo West 2025 NEXTY Awards judges announced
byMeredith Kaufman
Jan 13, 2025
17 Slides
Piping Rock Health Products reintroduces customer-favorite: Rainbow Light Counter Attack
Sponsored Content
Piping Rock Health Products reintroduces customer-favorite: Rainbow Light Counter Attack – press release
Piping Rock Health Products reintroduces customer-favorite: Rainbow Light Counter Attack – press release
Jan 13, 2025
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1 Min Read
Jessica Rubino and Douglas Brown smile in a recording studio with "The Natural List" logo and text: Hot trends in retail: AI, Gen Z, natural products.
Industry Insights
The Natural List - Hot trends in retail: AI, Gen Z and the future of natural products
The Natural List - Hot trends in retail for 2025
Jan 13, 2025
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23 Min View
byJess Elliott, Digital Content Program Manager
Industry News
‘Misleading’ report cites lead levels in protein powders
Alarmist report about lead in protein products called misleading
Jan 9, 2025
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1 Min Read
byHank Schultz, Senior Editor, SupplySide Supplement Journal
A sign that says "plant based meat" sits on a blue-green surface surrounded by yellow peas and a variety of packaged plant-based meats.
Food and Beverage
Plant-based meat's wild ride needs R&D, savvy to stabilize
Plant-based meat industry hunts for stabilization
Jan 9, 2025
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1 Min Read
byDouglas Brown, Senior Retail Reporter
This photo includes six of the 11 nonalcoholic beverages featured in this slideshow.
Retailers
Unboxed: 11 non-alcoholic mocktails for Dry January
Unboxed: Mocktails for Dry January
Jan 9, 2025
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12 Slides
byJenna Blumenfeld, Freelancer
In this graphics illustration, two young women stand in front of a larger grocery store and a slightly smaller natural retail shop behind them.
Retailers
Gen Z's shopping habits: What natural retailers must understand
How to attract Gen Z shoppers to natural retail
Jan 7, 2025
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1 Min Read
byJessica Rubino, Vice President, Content
GLP-1 drugs impact the weight loss market. Join NBJ on Jan. 8th to learn more about opportunities for supplements.
Market Data and Analysis
NBJ Live - The Ozempic Effect: Opportunities for supplements in the GLP-1 weight management revolution
Watch NBJ Live: The Ozempic effect and supplement opportunities
Jan 6, 2025
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1 Min Read
byNew Hope Network staff
The image includes photos of crepes, Expo West attendees socializing and three beauty products to illustrate the changes happening this year.
Natural Products Expos
Natural Products Expo West delivers fresh change for 2025
Change comes to Natural Products Expo West 2025
Jan 6, 2025
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1 Min Read
byDouglas Brown, Senior Retail Reporter
Inside the Bottle: Top 6 supplement market trends in 2024
Sponsored Content
Top 6 supplement market trends in 2024 – spotlight
Top 6 supplement market trends in 2024 – spotlight
Dec 23, 2024
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1 Min Read
Mark Blumenthal sits in a chair with the text "The DSHEA Effect: A Conversation with Mark Blumenthal" overlaid in green against a neutral background.
Industry Insights
Mark Blumenthal: DSHEA protects herbs, reduces fraud in dietary supplements
DSHEA protects herbs and reducing supplement fraud
Dec 20, 2024
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8 Min View
byJess Elliott, Digital Content Program Manager
Why try to reduce your meat consumption?
Sponsored Content
Why try to reduce your meat consumption? – infographic
Why try to reduce your meat consumption? – infographic
Dec 20, 2024
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1 Min Read
Oobli's selection of dark and milk chocolate bars that include the brand's sweet proteins in front of a gradient background of orange, white and blue.
Brands
FDA approves Oobli’s protein-based sweetener monellin
Oobli’s sweet protein approved by FDA
Dec 20, 2024
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1 Min Read
byDawn Reiss
Discover small greens with big impact
Sponsored Content
Discover small greens with big impact – snapshot
Discover small greens with big impact – snapshot
Dec 19, 2024
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1 Min Read
Three podcast hosts smile in a recording studio with a banner reading "A behind-the-scenes look at the 2025 NEXTY Awards" and the podcast logo.
NEXTY Awards
The Natural List — A behind-the-scenes look at the 2025 NEXTY Awards
The Natural List — Inside the 2025 NEXTY Awards
Dec 19, 2024
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11 Min View
byJess Elliott, Digital Content Program Manager
Dairy-Free done right!
Sponsored Content
Dairy-Free done right! – snapshot
Dairy-Free done right! – snapshot
Dec 18, 2024
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1 Min Read
Gluten-free can be bold
Sponsored Content
Gluten-free can be bold – snapshot
Gluten-free can be bold – snapshot
Dec 16, 2024
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1 Min Read
NBJ Editor-in-Chief Rick Polito
Industry Insights
Editor's Take: Hangover relief products pose challenge for supplement industry
“Hangover” formulations don’t measure up as supplements
Dec 16, 2024
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1 Min Read
byRick Polito, Editor-in-chief, Nutrition Business Journal
A variety of prepared salads, side dishes, fish and meats is showcased on white platters in a retail food service display.
Retailers
FMI’s top strategies to spark retail food service growth
Grow retail food service with FMI data
Dec 13, 2024
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1 Min Read
byMelaina Juntti
Crafting artisan goat cheese with heart and sustainability
Sponsored Content
Crafting artisan goat cheese with heart and sustainability – video
Crafting artisan goat cheese with heart and sustainability – video
Dec 13, 2024
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3 Min View
Several bottles of tropical fruit collagen gummies and turmeric and ginger gummies are arranged on a field of blue.
Retailers
Secret Shopper: Are gummy supplements as effective as pill-form supplements?
Secret Shopper: How do gummies compare to pills?
Dec 12, 2024
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1 Min Read
byMelaina Juntti
marketing materials generated by artificial intelligence
Brands
AI redefines supplement marketing: Credibility beats clever advertising
AI redefines supplement marketing
Dec 12, 2024
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1 Min Read
byNutrition Business Journal
New Hope Network is launching a new newsletter called Navigating Natural.
Industry News
New Hope Network launching Navigating Natural newsletter in January
Navigating Natural newsletter starts Jan. 7
Dec 11, 2024
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1 Min Read
byDouglas Brown, Senior Retail Reporter
A variety of private label products from various natural and conventional retailers are displayed.
Retailers
8 methods natural products retailers can use to optimize private label sales
8 ways to increase store brand sales in grocery
Dec 10, 2024
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1 Min Read
byMelaina Juntti
Feature image for The Natural List podcast by New Hope Network, with the title, icons of a microphone, light bulb, orange slice, and wellness items.
Natural Product Trends
The Natural List - Opportunities in regenerative CPG with ReGen Brands' Anthony Corsaro
The Natural List - Regenerative CPG opportunities with Anthony Corsaro
Dec 9, 2024
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25 Min View
byJess Elliott, Digital Content Program Manager
Market Data and Analysis
Analyst's Take: GLP-1 drugs and the supplement industry's role
GLP-1 drugs and the supplement industry's role
Dec 6, 2024
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1 Min Read
byErika Craft, Market Research Analyst
boxed and prepared curries on a table for dinner
Brands
Mike’s Organic Curry Love brings organic, biodynamic certification to Thai food
Mike’s Organic Curry Love focuses on quality, integrity
Dec 6, 2024
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1 Min Read
byMeredith Kaufman , Associate Editor
This image feature seven of the nine products included in this slideshow.
Food and Beverage
Unboxed: 9 nutrient-rich legumes to love this winter
Unboxed: 9 warm and cozy legumes
Dec 5, 2024
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10 Slides
byVictoria A.F. Camron, Digital content specialist
Woman stepping on scale
Market Data and Analysis
After Ozempic: Key strategies to retain natural and organic supplement consumers
Keeping supplement customers after Ozempic use
Dec 5, 2024
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1 Min Read
byRick Polito, Editor-in-chief, Nutrition Business Journal
Four bottles of Whole Foods Market's private-label wines are featured in front of yellow party lights.
Retailers
Private-label wines jazz up sales for holiday season
Private-label wines spike sales
Dec 5, 2024
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1 Min Read
byHeather Lalley, Managing Editor, Supermarket News, Managing Editor of Supermarket News, Restaurant Business, Foodservice Director and CSP Daily news
Mar 4 - Mar 7, 2025
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Featured

Jessica Rubino and Adrienne Smith explore Expo West '25 updates, plant-based protein trends, and the $795 million Simple Mills acquisition.
Natural Product Trends
The Natural List - Expo West 2025 updates, plant-based protein trends, $795M Simple Mills acquisitionThe Natural List - Expo West 2025, alt meat trends and major CPG deals
byJess Elliott
Jan 20, 2025
22 Min View
Natural Products Expo West brings together conscious CPG brands and retailers in the natural food industry's largest event.
Natural Products Expos
Natural Products Expo West 2025 starts March 4—register todayRegister now for Expo West 2025
byNew Hope Network staff
Jan 16, 2025
3 Min Read
A filmstrip frames three photos: a documentary team recording an interview; a stock photo of chickens; and a woman working in a greenhouse.
Industry News
Top 2024 documentaries about organic food and regenerative ag2024’s top food documentaries
byDawn Reiss
Jan 15, 2025
7 Min Read
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