Ensuring consumer trust requires brands to take several extra steps

Transparency—Brands are providing the truth about their ingredients, processing and sourcing methods. And when they need to improve in specific arenas, they acknowledge it.

Verification—Brands are holding themselves accountable, using third-party testing and certifications to back their claims—and providing that information to consumers.

Traceability—Consumers want to see for themselves that brands are non-GMO, certified organic or using a particular type of product. Setting up identity preservation techniques that track these ingredients from farm to processing to retailers gives consumers the information they seek.

Clean Label—No one wants to see unpronounceable, unnatural ingredients on the labels of their food. Brands are reformulating their products to simplify their ingredient lists and reassure consumers they are eating real food.