The Natural List - Behind the scenes of 'The DSHEA Effect' documentary

In this episode of The Natural List, co-host Jessica Rubino is joined by Bill Giebler, content and insights director for Nutrition Business Journal, to discuss the documentary The DSHEA Effect. Produced by New Hope Network and NBJ, the documentary celebrates 30 years of the Dietary Supplement Health and Education Act (DSHEA), passed on Oct. 25, 1994, which transformed the dietary supplement industry into the $67 billion powerhouse it is today. Bill and Jessica explore how DSHEA shaped the industry, allowing companies to make structure and function claims without delving into disease claims, and the opportunities ahead as we look forward to the next 30 years. 

The conversation touches on the challenges of updating DSHEA, with experts debating whether changes are needed or if opening it up could introduce unwanted risks. The episode also explores key themes from the documentary, including the rise of personalization, advancements in AI and the blending of ancient wisdom with modern science. Tune in for insights on how DSHEA continues to shape the industry and what the future holds for dietary supplements. 

In this episode:   

Related:The Natural List - Functional beverages, health span and Amazon’s strategy

Watch the full documentary The DSHEA Effect here. 

Produced by: New Hope Network and Nutrition Business Journal.  
Underwritten by: Ingredion, Country Life, Alkemist Labs, Now Foods and Specialty Nutrition Consulting. 

Enjoy our vodcasts here or on YouTube. Prefer to tune in via podcast? Join us on Spotify or Apple Podcasts.   

Our guest

Bill Giebler, content and insights director
New Hope Network’s Nutrition Business Journal

An award-winning writer and seasoned natural products industry veteran—with decades of experience in food and supplement retail, lifestyle mail order and textiles product development—Nutrition Business Journal Content & Insights Director Bill Giebler manages the NBJ business with a keen focus on the what, where and why of the dietary supplement market. 

Your hosts 

About Jessica Rubino  

Jessica Rubino is a natural products industry expert and content strategist with more than 15 years experience in media, events and natural products. As New Hope Network’s vice president of content, Jessica oversees digital and print content, conference programming and branded content for CPGs, retailers, investors and service providers. Jessica is passionate about using innovation as a force for good and leveraging content to spark the changes we want to see in the world.  

About Adrienne Smith  

Adrienne Smith is the director of content for newhope.com and the editor-in-chief of Natural Foods Merchandiser magazine where she helps ideate and produce content for natural products retailers, brands and entrepreneurs. Before coming to New Hope Network, she spent nearly two decades writing about food and beverage products and trends for the Spanish Ministry of Foreign Trade in Madrid, Spain, as well as for publications including the International Herald Tribune/New York Times and El País.