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Forever young to graceful aging: Trends, innovation, insights in the new era of healthspan – webinar
Shifting values about maintaining long-term vitality and health are driving product innovation and changing the way consumers think about aging.
October 24, 2024
1 Hr View
Date: Nov 13, 2024
Time: 14:00 EST
Duration: 1 Hr
Sponsored by Inside the Bottle
Consumers’ thoughts about aging are evolving. It’s no longer merely about more years; they want more healthy years. Understanding this shift can help supplement brands leverage growing product category opportunities as consumer supplement preferences evolve to embrace a vibrant healthspan beyond one-dimensional lifespan.
When it comes to what supplement users worry most about when it comes to aging and improving healthspan, recent sales data show they are spending to act on those concerns. In fact, according to the NBJ 2024 Longevity Report, projected sales of healthy aging supplements will cross the billion-dollar threshold, reaching $1.04 billion in sales on 7.7% growth in 2026.
Join Fran Schoenwetter, with SupplySide and New Hope Network, and Scott Dicker, marketing insights director at SPINS, as they discuss key condition-specific and product innovation trends driving the greatest potential, and how to meet diverse needs within the multitude of categories fueling healthspan product opportunities.
Register today!
Speakers:
Fran Schoenwetter
Director of content marketing, SupplySide, Informa Health & Nutrition
Scott Dicker
Market insights director, SPINS
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