February 12, 2022
![Resurrecting the wisdom of ancient cultures in today's foods Resurrecting the wisdom of ancient cultures in today's foods](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/blte594580de2dead6d/64ff18faefe586bea405e1f8/03-Ancient_20Wisdom.png?width=700&auto=webp&quality=80&disable=upscale)
Canadian Pine Pollen Co. wildcrafts its supplements from pine forests in western Canada. Pine pollen, which has been used for thousands of years in Traditional Chinese Medicine can support good health in the kidneys, liver, spleen, heart and lungs. The company harvests, by hand, pollen from Ponderosa and Lodgepole pines to create powders and tinctures that are rich sources of vitamins, minerals and antioxidants.
De La Calle's fermented probiotic beverage, tepache, can be traced back hundreds of years in central Mexico. Once made with corn, tepache's base now comes from pineapple, pineapple rinds, cinnamon, sugar and various spices and fruits. De La Calle uses organic ingredients to make its tepache in five flavors: Ginger Manzana, Moderno Orange Turmeric, Picante Tamarind Citrus and Tradicional Pineapple Spice.
Just Made Foods, a certified HUB-owned and woman-owned business, makes cold-pressed tropical juices using traditional recipes from Latin America and the Caribbean. In addition, it is the first juice company to bring 100% plant-based PET bottles to market, as of January. The company is a Certified B Corp, while the products are Non-GMO Project Verified, vegan, dairy free, gluten free and have no added sugar. The lemonade flavors are USDA Certified Organic.
Matchaful sells premium Japanese matcha and snacks that include matcha: grain-free matcha granola in original and cacao mint flavors, and three variations of vegan matcha white chocolate. The small-batch, grain-free, vegan granola features Hikari single-origin ceremonial matcha and is handcrafted in the Matchaful café in New York City, New York. The granola does not have any refined sugars. Its organic ingredients include hemp seeds, pumpkin seeds, unsweetened coconut, coconut sugar and vanilla extract.
Matchaful sells premium Japanese matcha and snacks that include matcha: grain-free matcha granola in original and cacao mint flavors, and three variations of vegan matcha white chocolate. The small-batch, grain-free, vegan granola features Hikari single-origin ceremonial matcha and is handcrafted in the Matchaful café in New York City, New York. The granola does not have any refined sugars. Its organic ingredients include hemp seeds, pumpkin seeds, unsweetened coconut, coconut sugar and vanilla extract.
New Hope Network's editorial staff, in concert with the NEXT Data & Insights team, have identified the key macro forces driving food trends in the United States. In the 2022 Guidebook we have connected these macro forces and hot trends, as well as the newest exhibitors and fresh brands to help you meet consumers' needs. Learn more about the Guidebook and purchase your copy here.
Consumers are weary from and wary of over-processed, empty-calorie foods that don't support good health and, in some cases, cause our bodies harm.
A look back in time reminds us of traditional practices and ancient remedies that can guide our food knowledge and processes. Many innovators take advantage of this ancient wisdom to craft food and supplements that fit modern needs.
Two trends align with the macro force of Ancient Wisdom:
Time Honored Processing—Reviving historic processing techniques is one way for brands to defy today's food systems and supply chains, even as they take advantage of modern technology.
Time Honored Heritage Ingredients—Instead of grains and vegetables that manufacturers have altered to increase profitability, smart brands employ ingredients that are rich in culture, history and nutrients.
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