Retailers
What’s the right channel for your brand?![](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/blt1cfe360fea260295/64d6aa4cf3c2aabad11f0d35/elliot-begoun-ideaxchange_5.png?width=700&auto=webp&quality=80&disable=upscale)
Retailers![](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/blt1cfe360fea260295/64d6aa4cf3c2aabad11f0d35/elliot-begoun-ideaxchange_5.png?width=700&auto=webp&quality=80&disable=upscale)
What’s the right channel for your brand?What’s the right channel for your brand?
A concentric circle strategy is usually the best approach to building lasting consumer traction.
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