CPG brands: Here's how you get the right data for retailers

Bill Keith of Perfect Snacks reveals the important data retailers look for when considering your CPG brand.

Cameron Simcik, Community & Conference Content Coordinator

April 23, 2019

With so many brands competing for shelf space on local and national retail shelves, how are you supposed to squeeze your way in? Bill Keith, founder and CEO of Perfect Snacks, says it's about starting small and taking baby steps. And a clear data story.

In this video, Keith explains what data retailers tend to look for and how to build your data story to work your way up the retailer chain.

About the Author

Cameron Simcik

Community & Conference Content Coordinator, New Hope Network

Cameron is a certified nutritionist passionate about elevating emerging natural products brands through writing and conference programming and bringing holistic health to the masses.

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