CPG brands: Here's how you get the right data for retailers

With so many brands competing for shelf space on local and national retail shelves, how are you supposed to squeeze your way in? Bill Keith, founder and CEO of Perfect Snacks, says it's about starting small and taking baby steps. And a clear data story.

In this video, Keith explains what data retailers tend to look for and how to build your data story to work your way up the retailer chain.