Brands

Woman shooting video
Brands
Connect with consumers through influencer channelsConnect with consumers through influencer channels

When it comes down to winning over influencers, 20-year veteran Andrea Donsky of Naturally Savvy shares what she’s learned about trust at Natural Products Expo East 2019.

byRachel Hommel
Apr 7, 2020
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1 Min Read
#InfluencersMakingLemonade.png
Brands
Here's how you can partner with influencers from Expo West 2020Here's how you can partner with influencers from Expo West 2020
byChris McGurrin
Mar 30, 2020
1 Min Read
man-tired-computer.png
Brands
How not to market during the COVID-19 crisisHow not to market during the COVID-19 crisis
byAdrienne Smith
Mar 26, 2020
1 Min Read
Lisa Mabe
Brands
Social communication guidelines for natural brands during COVID-19Social communication guidelines for natural brands during COVID-19
byLisa Mabe-Konstantopoulos
Mar 24, 2020
1 Min Read
What is a tribe and why does it matter for digital marketing?
Brands
What is a tribe and why does it matter for digital marketing?What is a tribe and why does it matter for digital marketing?
byChuck Aikens
Mar 11, 2020
1 Min Read
Woman looking at product on shelf
Brands
8 tips to successful shelf appeal8 tips to successful shelf appeal
byJeff Barton
Mar 4, 2020
1 Min Read
only-organic-voices-campaign.png
Brands
Organic Voices hopes to unify industry message in 2020
Organic Voices hopes to unify industry message in 2020
Feb 11, 2020
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1 Min Read
byNancy Coulter-Parker
global wellness economy was a $4.2 trillion market in 2017
Brands
'Centual' healing: How to appeal to female wellness consumers
'Centual' healing: How to appeal to female wellness consumers
Jan 29, 2020
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1 Min Read
byLaurie Demeritt
hemp-seals_0.png
Brands
4 quality-centric seals that will help retailers sell hemp CBD
4 quality-centric seals that will help retailers sell hemp CBD
Jan 24, 2020
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1 Min Read
byTodd Runestad, Content Director, NaturalProductsInsider.com, Sr. Supplements Editor
grocery-online.jpg
Brands
How 360-degree visuals can help boost digital food and beverage sales
How 360-degree visuals can help boost digital food and beverage sales
Jan 22, 2020
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1 Min Read
byJeff Hunt, Founder and CEO
Natural Products Expo Pitch Slam Judges
Brands
Pitch Slam judges reveal what they look for in the winning brand
Pitch Slam judges reveal what they look for in the winning brand
Jan 7, 2020
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1 Min Read
byCameron Simcik, Community & Conference Content Coordinator
branding-meeting-marketing.jpg
Brands
3 crucial shifts to drive brand growth in 2020
3 crucial shifts to drive brand growth in 2020
Jan 3, 2020
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1 Min Read
byRyan Pintado-Vertner, Founder and Principal
4 strategies to help boost social media ROI
Brands
4 strategies to help boost social media ROI
4 strategies to help boost social media ROI
Dec 31, 2019
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1 Min Read
byChuck Aikens, Founder
qr-code-picture.jpg
Brands
Why transparency supercharges your appeal to investors
Why transparency supercharges your appeal to investors
Dec 27, 2019
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1 Min Read
byMarc Brush
Luna Bar Equal Pay Campaign
Brands
Beyond bloggers: Brands get creative with influencer partnerships
Beyond bloggers: Brands get creative with influencer partnerships
Dec 26, 2019
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1 Min Read
byMelissa Kvidahl Reilly, Writer/Editor
Bhakti tuk-tuk
Brands
3 ways to use unique sampling methods
3 ways to use unique sampling methods
Dec 16, 2019
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1 Min Read
byDawn Reiss
Ruby-with-Marketing-20.jpg
Brands
How REBBL effectively connected with celebrities
How REBBL effectively connected with celebrities
Dec 11, 2019
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1 Min Read
byDawn Reiss
Influencer Filming
Brands
How can my brand partner with the right influencers to share our brand story?
How can my brand partner with the right influencers to share our brand story?
Dec 4, 2019
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1 Min Read
byCameron Simcik, Community & Conference Content Coordinator
Grocery Store Aisle
Brands
Building an unforgettable brand starts with the basics
Building an unforgettable brand starts with the basics
Nov 21, 2019
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1 Min Read
byCameron Simcik, Community & Conference Content Coordinator
efi-label.png
Brands
New EFI certification spotlights social responsibility for farmworkers
New EFI certification spotlights social responsibility for farmworkers
Nov 21, 2019
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1 Min Read
byMelissa Kvidahl Reilly, Writer/Editor
Woman delivering box at front door
Brands
1,000 consumers decide the NEXTY Consumer Choice Awards winners
1,000 consumers decide the NEXTY Consumer Choice Awards winners
Nov 12, 2019
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1 Min Read
byJessie Shafer, RD, Director of Influence & Health Education
new retail competitors require natural products retailers to up their in-store experience like never before
Brands
A fresh look: New retailers require a review of personal care
A fresh look: New retailers require a review of personal care
Oct 31, 2019
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1 Min Read
byChristine Kapperman, Senior Content Director
Expo East Pitch Slam Semifinalists Integrity Brands
Brands
These brands put integrity at the forefront. Here’s how
These brands put integrity at the forefront. Here’s how
Oct 28, 2019
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1 Min Read
byCameron Simcik, Community & Conference Content Coordinator
Expo East Pitch Slam Semifinalists Inspiration Brands
Brands
How 3 Pitch Slam semifinalists lead with inspiration
How 3 Pitch Slam semifinalists lead with inspiration
Oct 18, 2019
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1 Min Read
byCameron Simcik, Community & Conference Content Coordinator
Expo East Pitch Slam Semifinalists Innovative Brands
Brands
Want to be an innovative brand? Take a note from these Pitch Slam semifinalists
Want to be an innovative brand? Take a note from these Pitch Slam semifinalists
Oct 17, 2019
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1 Min Read
byCameron Simcik, Community & Conference Content Coordinator
Kara Landau, the “Travelling Dietitian,” is an Australian accredited practicing dietitian, author and founder of Uplift F
Brands
5 tips for educating consumers on the benefits of a prebiotic
5 tips for educating consumers on the benefits of a prebiotic
Oct 10, 2019
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1 Min Read
byKara Landau, Founder
Shahla Hebets founded Think Media Consulting in 2016 with a focus on helping healthy lifestyle brands grow.
Brands
Hain Celestial: The latest victim of limited branding and relevance
Hain Celestial: The latest victim of limited branding and relevance
Sep 26, 2019
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1 Min Read
byShahla Hebets
branding.jpg
Brands
Brand evolution vs. revolution: Which is right for you?
Brand evolution vs. revolution: Which is right for you?
Sep 17, 2019
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1 Min Read
byAlicia Potter, Founder & Creative Director
Use Facebook, Instagram videos to build an audience
Brands
Use Facebook, Instagram videos to build an audience
Use Facebook, Instagram videos to build an audience
Sep 13, 2019
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1 Min Read
byChuck Aikens, Founder
9 tips to executive a successful promotion natural retail
Brands
Weigh in: 9 ways to make your store's promotions more successful
Weigh in: 9 ways to make your store's promotions more successful
Sep 13, 2019
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1 Min Read
byMelaina Juntti
Sales Strategy Team
Brands
This is the 'secret sauce' to your CPG sales channel strategy
This is the 'secret sauce' to your CPG sales channel strategy
Aug 13, 2019
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1 Min Read
byCameron Simcik, Community & Conference Content Coordinator
The most common mistakes on hemp CBD labels logo in a gray background | The most common mistakes on hemp CBD labels
Brands
The most common mistakes on hemp CBD labels
The most common mistakes on hemp CBD labels
Aug 7, 2019
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5 Slides
byHannah Esper, Managing Editor
GettyImages-960112818.jpg
Brands
How to differentiate your brand through a customer-centric approach
How to differentiate your brand through a customer-centric approach
Jul 30, 2019
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1 Min Read
byShahla Hebets
Chelsea Williams
Brands
How supplement companies can connect with influencers best suited for them
How supplement companies can connect with influencers best suited for them
Jul 18, 2019
byCameron Simcik, Community & Conference Content Coordinator
Ryan Pintado-Vertner
Brands
Why empathy matters when positioning your brand
Why empathy matters when positioning your brand
Jul 12, 2019
byCameron Simcik, Community & Conference Content Coordinator
Mar 4 - Mar 7, 2025
Natural Products Expo West is the unmissable gathering of the conscious CPG and retail ecosystem. Join us March 4-7 in Anaheim, California, for Climate Day, Fresh Ideas Marketplace, Natural Products Business School, Natural Products Pitch Slam and more!
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