Brands

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Consumer marketing trends for 2023: What CPG marketers need to know – download Consumer marketing trends for 2023: What CPG marketers need to know – download

Do you truly understand your customers—and how to best connect with them? Here’s what to know amidst an ever-evolving digital marketing landscape. Understanding your customers—and potential customers—has never been more important. It has also never been more challenging. This free resource was crafted to help digital marketers navigate the natural products industry and build loyalty with their consumers.

Sep 15, 2022

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1 Min Read

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Supplement industry news and updates – August 2022 Supplement industry news and updates – August 2022

Aug 23, 2022

1 Min Read

Break into Whole Foods: Tips from Little Secrets CEO Vandervoet

Break into Whole Foods: Tips from Little Secrets CEO Vandervoet Break into Whole Foods: Tips from Little Secrets CEO Vandervoet

Jul 12, 2022

1 Min Read

Southwest Georgia Agri-Tourism Trail supports Black farmers, historic farms

Southwest Georgia Agri-Tourism Trail supports Black farmers, historic farms Southwest Georgia Agri-Tourism Trail supports Black farmers, historic farms

Jun 27, 2022

1 Min Read

Kuvy Ax, ROOT PR | Natural Products Expo West NEXTY Award judge 2022

How to hit a home run when you pitch How to hit a home run when you pitch

Jun 9, 2022

1 Min Read

ReGrained collaboration with Doughp

Food and Beverage

Collaboration over competition: How ReGrained is using the power of upcycling for new partnerships Collaboration over competition: How ReGrained is using the power of upcycling for new partnerships

byGianna Rosenbach

Jun 6, 2022

1 Min Read

Unboxed: 7 sleep supplements that lead with melatonin

Natural Product Trends

Unboxed: 7 sleep supplements that lead with melatonin

Unboxed: 7 sleep supplements that lead with melatonin

byTodd Runestad, Content Director, NaturalProductsInsider.com, Sr. Supplements Editor

Kuvy Ax, ROOT PR | Natural Products Expo West NEXTY Award judge 2022

4 PR trends every natural brand should know about

4 PR trends every natural brand should know about

byKuvy Ax, Owner

Sponsored Content

How to read new CBD numbers and information on packages – infographic

How to read new CBD numbers and information on packages – infographic

Vitamins and Supplements

Supplement brands innovate with new strategies in brick and mortar as online shopping soars

Supplement brands innovate with new strategies in brick and mortar as online shopping soars

Packaging spotlight: 9 products shine with refreshing designs

Packaging spotlight: 9 products shine with refreshing designs

Packaging spotlight: 9 products shine with refreshing designs

byGianna Rosenbach, Content Creator, CPG and Digital

12 natural products branding trends to know now

12 natural products branding trends to know now

12 natural products branding trends to know now

byMelaina Juntti

23 Color-popping beverage designs at Expo West

23 Color-popping beverage designs at Expo West

23 Color-popping beverage designs at Expo West

byGianna Rosenbach, Content Creator, CPG and Digital

Gillian Fish, founder and CEO of The 6AM Agency

Marketing strategies to drive effective quality of voice

Marketing strategies to drive effective quality of voice

10 dietary supplement trends we’re looking for at Expo West

Natural Product Trends

10 dietary supplement trends we’re looking for at Expo West

10 dietary supplement trends we’re looking for at Expo West

byTodd Runestad, Content Director, NaturalProductsInsider.com, Sr. Supplements Editor

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NBJ Guest Editor Issue: Gen-Z entrepreneurs bring new approaches to marketing

NBJ Guest Editor Issue: Gen-Z entrepreneurs bring new approaches to marketing

byRick Polito, Editor-in-chief, Nutrition Business Journal

Sponsored Content

How to succeed with digital product sampling – download

How to succeed with digital product sampling – download

nancy hirshberg expo west 2022

How can brands best communicate their sustainability efforts to consumers and retailers?

How can brands best communicate their sustainability efforts to consumers and retailers?

byNew Hope Network staff

Rebranding: How 2 beloved natural brands approached changing their faces

Rebranding: How 2 beloved natural brands approached changing their faces

Rebranding: How 2 beloved natural brands approached changing their faces

gender-neutral shoppers

Why brands should consider incorporating genderless language

Why brands should consider incorporating genderless language

call for climate businesses 2022

How to use your brand voice for climate activism in 2022

How to use your brand voice for climate activism in 2022

byJessica Rubino, Vice President, Content

Jennifer Barney, principal, 3rd and Broadway

How brands should approach digital advertising in the age of privacy protections

How brands should approach digital advertising in the age of privacy protections

byJennifer Barney, Principal

Sponsored Content

How to best curate your online CBD selection – article

How to best curate your online CBD selection – article

Unboxed: 10 CBD products that signal a new direction in hemp

Vitamins and Supplements

Unboxed: 10 CBD products that signal a new direction in hemp

Unboxed: 10 CBD products that signal a new direction in hemp

byTodd Runestad, Content Director, NaturalProductsInsider.com, Sr. Supplements Editor

Marketing your mission: Lessons from a Certified B Corp natural foods retailer

Marketing your mission: Lessons from a Certified B Corp natural foods retailer

Marketing your mission: Lessons from a Certified B Corp natural foods retailer

byVictoria A.F. Camron, Digital content specialist

Packaging spotlight: 12 colorful rebrands that bring joy to holiday shopping

Food and Beverage

Packaging spotlight: 12 colorful rebrands that bring joy to holiday shopping

Packaging spotlight: 12 colorful rebrands that bring joy to holiday shopping

byAdrienne Smith, Director of Content

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Sponsored Content

5 questions to ask yourself before running a consumer promotion – infographic

5 questions to ask yourself before running a consumer promotion – infographic

Industry Insights

Monitor: Natural channel shoppers buy sleep and stress products while conventional shoppers left out

Monitor: Natural channel shoppers buy sleep and stress products while conventional shoppers left out

byRick Polito, Editor-in-chief, Nutrition Business Journal

5 packaging redesigns honored by Designalytics Effectiveness Awards

5 packaging redesigns honored by Designalytics Effectiveness Awards

'Instagram is where it's at' for marketing | Cambridge Naturals

'Instagram is where it's at' for marketing your natural products store

'Instagram is where it's at' for marketing your natural products store

byVictoria A.F. Camron, Digital content specialist

Packaging spotlight: Mission-forward rebrands and other new looks for summer

Food and Beverage

Packaging spotlight: Mission-forward rebrands and other new looks for summer

Packaging spotlight: Mission-forward rebrands and other new looks for summer

byHannah Esper, Managing Editor

Packaging spotlight: 11 rebrands that energize classic and emerging brands

Food and Beverage

Packaging spotlight: 11 rebrands that energize classic and emerging brands

Packaging spotlight: 11 rebrands that energize classic and emerging brands

byAdrienne Smith, Director of Content

what marketers learned 2020 taking a stand brands

How marketers can turn societal upheaval into better branding

How marketers can turn societal upheaval into better branding

byIlene Lelchuk

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Sponsored Content

Marketing strategies that helped four natural CPG brands thrive through COVID-19

Marketing strategies that helped four natural CPG brands thrive through COVID-19

10 ways retailers can maximize customer engagement with social media

10 ways retailers can maximize customer engagement with social media

10 ways retailers can maximize customer engagement with social media

byNancy Coulter-Parker

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