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Jeff Barton

Creative Director and Founder, Launch17

Jeff Barton is the creative director and founder of Launch17, a creative firm that focuses on brand packaging design for natural, organic and specialty products.

Latest from Jeff Barton

Woman shopping wearing mask
Brands
Should you change your package design because of COVID-19?Should you change your package design because of COVID-19?
byJeff Barton
Apr 24, 2020
3 Min Read
IdeaXchange 4 keys to finding the right creative source for your packaging
Brands
4 keys to finding the right creative source for your packaging4 keys to finding the right creative source for your packaging
byJeff Barton
Apr 14, 2020
3 Min Read

All from Jeff Barton

Woman looking at product on shelf
Brands
8 tips to successful shelf appeal
8 tips to successful shelf appeal
Mar 4, 2020
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3 Min Read
byJeff Barton, Creative Director and Founder
Mar 4 - Mar 7, 2025
Natural Products Expo West is the unmissable gathering of the conscious CPG and retail ecosystem. Join us March 4-7 in Anaheim, California, for Climate Day, Fresh Ideas Marketplace, Natural Products Business School, Natural Products Pitch Slam and more!
Learn more

Featured

The NEXTY Awards logo and the words "guest judges" sit inside a ribbon of the Expo West brand's colors.
NEXTY Awards
Introducing the 2025 Expo West NEXTY Awards guest judgesExpo West 2025 NEXTY Awards judges announced
byMeredith Kaufman
Jan 13, 2025
17 Slides
Piping Rock Health Products reintroduces customer-favorite: Rainbow Light Counter Attack
Sponsored Content
Piping Rock Health Products reintroduces customer-favorite: Rainbow Light Counter Attack – press releasePiping Rock Health Products reintroduces customer-favorite: Rainbow Light Counter Attack – press release
Jan 13, 2025
2 Min Read
Jessica Rubino and Douglas Brown smile in a recording studio with "The Natural List" logo and text: Hot trends in retail: AI, Gen Z, natural products.
Industry Insights
The Natural List - Hot trends in retail: AI, Gen Z and the future of natural productsThe Natural List - Hot trends in retail for 2025
byJess Elliott
Jan 13, 2025
23 Min View
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