Unboxed: Boost brain power with these 5 nootropic supplements
Give your customers a mental upgrade–otherwise known as a "check-up from the neck-up"–with help from these cognitive enhancers.
November 14, 2018
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Emerald Health Bioceuticals: Endo Brain 60 gelcaps SRP: $44.95 This supplement capitalizes on the endocannabinoid system with herbs other than cannabis that nevertheless still influence the CB receptors and exert health effects. Emerald starts with its PhytoCann Complex which includes ginger root, paeonia root, clove flower bud, zanthoxylum fruit, echinacea, and magnolia bark. Then it puts on 100 mcg of Huperzine-A, an effective dose found to be useful for thinking skills and memory, and 50 mg of bacopa, which has been found to improve verbal learning, memory acquisition and delayed recall (though usually at higher doses). Bacopa can cause stomach upset, though, so always take your daily dosage with food.
Himalaya: MindCare 120 vegetarian capsules SRP: $35.95 Himalaya is known for its thoughtful formulations that are based on Ayurvedic principles. Well-known ingredients among the nootropic set include bacopa, gotu kola and ashwagandha—a trio of Ayurvedic heavyweights. The three together are said to complement each other in this formula, helping with mental fatigue, mental alertness, retention and recall. The serving size is two capsules twice daily, and the ingredients are Non-GMO Project Verified.
LifeSeasons: Neuro-T Brain Focus Support 60 vegetarian capsules SRP: $34.99 This is an interesting formulation that both chills you out and picks you up. The upshot is calm, cool and on point. It contains an efficacious dose of L-theanine, which is the amino acid in green tea that makes you relaxed without feeling drowsy. It’s got 200 mg worth of kava kava that contains 60 mg kavalactones, and the average effective dose for reducing stress and anxiety tends to fall in the 70-210 mg range. It also contains holy basil, which is basically meditation in a bottle. That’s the "chill-out" side of the equation. On the pep side is 75 mg of natural caffeine and 100 mg of yerba mate. Overall, this is a supplement-style hippie speedball.
Omax: Cognitive Boost 60 softgels SRP: $49.95 Just three ingredients make up this healthy product. It starts off with a solid 800 mg of the omega-3 DHA. Then that is combined with 200 mg of its omega-3 partner, EPA. This combo is pretty good for brain support, because the brain is largely comprised of healthy fat. One study found that Alzheimer’s patients have half the amount of DHA, and even less EPA, when compared with unafflicted people. As a bonus, this formula contains 150 mg of alpha-GPC (perhaps a little on the low end), which provides choline that’s important for the brain to produce neurotransmitters and that’s vital for neuroplasticity. We all want a flexible brain ecosystem.
Redd Remedies: Brain Awakening 120 vegetarian capsules SRP: $63.99 Magtein is the branded ingredient name for magnesium L-threonate. One published study from 2018 in mice with Alzheimer's disease found that it can improve recognition and spatial memory. For people, spatial memory is what helps you travel around a familiar city without getting lost. For the mice in these studies, it helped them find the cheese in a maze. Others have found that this ingredient can enhance learning and memory in young rats and prevent memory decline in both aging rats and the Alzheimer’s disease model mice. One human study on Magtein found that after taking the supplement for three months, subjects improved their brain-age ratings by an average of nine years. Subjects also found significant improvement in cognitive functions such as memory and decision-making.
Redd Remedies: Brain Awakening 120 vegetarian capsules SRP: $63.99 Magtein is the branded ingredient name for magnesium L-threonate. One published study from 2018 in mice with Alzheimer's disease found that it can improve recognition and spatial memory. For people, spatial memory is what helps you travel around a familiar city without getting lost. For the mice in these studies, it helped them find the cheese in a maze. Others have found that this ingredient can enhance learning and memory in young rats and prevent memory decline in both aging rats and the Alzheimer’s disease model mice. One human study on Magtein found that after taking the supplement for three months, subjects improved their brain-age ratings by an average of nine years. Subjects also found significant improvement in cognitive functions such as memory and decision-making.
Nootropics is a hot, hot category in supplements these days. Every body hacker is hip to the nootropics. Who couldn’t benefit from supplements to help them deal with stress, anxiety, memory issues and—please oh please—the heavy disease conditions associated with age-related cognitive decline? Supplements makers have responded to this growing desire with a wide variety of formulations to help ease some of these concerns. Here are some of the products that best represent the current state of the nootropics market.
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