No Slowdown In FF&N Sales

Japan

Despite a slowdown in its economy and reduced nutritional supplements sales, the Japanese functional foods and nutraceuticals market grew 9.6 per cent in 2002, according to a Paul Yamaguchi and Associates report. Functional foods made up the greatest share of the $21.2 billion market at $12.7 billion, of which $4.1 billion represented the sales of324 FOSHU products. Supplements grew at 4 per cent to $8.56 billion compared with 12.5 per cent growth for regular functional foods and a 21 per cent expansion in FOSHU foods. The Japanese now spend more on functional foods and nutraceuticals per capita than any other country or region.