Capsugel on clean label, consumer demand and good stewardship

Todd Runestad, Content Director, NaturalProductsInsider.com, Sr. Supplements Editor

January 28, 2016

There's a revolution going on in the supplements aisle today. Driven by consumer demand for clean label—vegetarian capsules, non-GMO ingredients, transparent practices—supplements formulators are delivering what consumers want. Missy Lowery, senior manager of marketing, Americas, Capsugel, lets us in on the minds of the global market leader.

About the Author

Todd Runestad

Todd Runestad

Content Director, NaturalProductsInsider.com, Sr. Supplements Editor, Natural Products Insider

I've been writing on nutrition science news since 1997. I'm The content director for NaturalProductsInsidercom and digital magazines. Other incarnations: supplements editor for newhope.com, Delicious Living and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still cover raw material innovations and ingredient science.

Connect with me here https://www.linkedin.com/in/toddrunestad/

My daily vitamin regime includes a morning smoothie with a range of powders including protein, collagen and spirulina; a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, PQQ, choline, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs.

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