September 8, 2018
![5 supplements that exemplify clean label 5 supplements that exemplify clean label](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/bltf6fc7ba6a1a8bd80/64ff1d5efdf6f376a518caa5/clean-label-collage-promo.png?width=700&auto=webp&quality=80&disable=upscale)
This simple supplement contains only organic maca root powder (Lepidum myeynii), while the “other ingredients” on the Supplements Facts panel include tapioca starch (what the vegetable capsule is made of) and Ribus’s Nu-Flow organic rice concentrate. The brand also boasts no gluten; no artificial color, flavor, sweetener or preservatives; and no fragrance, benzoates, coal tar dyes, MSG, BPA or phthalates. SRP: $9.34; 90 capsules
The main ingredient here is, of course, ashwagandha—the KSM-66 ingredient from Ixoreal Biomed, which has its own mission of employing female farmers in India at sustainable wages. Five other ingredients complete the formulation, which includes only vegetable cellulose to make up the veggie capsules. Naturewise also has a great transparency story. Just scan the QR code with the Transparency app to learn all about the herbs at play and the quality-control measures and testing results that define this top-quality supplement brand. SRP: $45.32; 60 vegetarian capsules
Part of the larger Natural Factors brand, Whole Earth & Sea grows most of its organic raw ingredients on its British Columbia farms—eschewing even permissible organic pesticides. These are clean source materials, as 300 pounds of produce make for one pound of nutrient-dense plant powder. The company then uses its proprietary EnviroSimplex extraction method, which through heat, pressure and gentle agitation extracts the whole-food concentrates cleanly. This organic fermented powder contains vegan protein derived from pea, sprouted brown rice, quinoa, amaranth and hemp. SRP: $59.95; 660 grams (20 servings)
Here, you get your Mediterranean diet in a pill, thanks to Mazza Innovations’ PhytoClean extraction technology. This supplement is billed as benefitting from a “water-based extraction technique that delivers superior ingredients without unnecessary additives.” The whole-food blend is standardized to 25 percent polyphenols derived from grapes, olives, pomegranates, black walnuts, pecans, artichokes and lentils. SRP: $44; 90 vegetarian capsules
Unsweetened herbs in this smoothie-ready powder include beet root, organic eleuthero root, organic ashwagandha root, bacopa whole-herb extract and green tea leaf extract. Yeast-derived vitamin B12 and chromium round out the product, with the final addition of organic brown rice solely for technical functionality. SRP: $24.96; 52.5 grams (30 servings)
Unsweetened herbs in this smoothie-ready powder include beet root, organic eleuthero root, organic ashwagandha root, bacopa whole-herb extract and green tea leaf extract. Yeast-derived vitamin B12 and chromium round out the product, with the final addition of organic brown rice solely for technical functionality. SRP: $24.96; 52.5 grams (30 servings)
As consumers pay closer attention to what is in their food, they also want to know what is in their supplements—including the fillers, binders and flow agents. Even those "extras" with chemical-sounding names, such as magnesium stearate, silicon dioxide or calcium phosphate, aren't acceptable to the clean-label shoppers.
Consequently, some manufacturers now use clean ingredients—rice-based Nu-MAG and Mazza Innovation's high-pressure water system, for example—to ensure their supplements meet the demands of the meticulous label-reading consumer. Here are five supplements that fulfill clean label requirements.
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