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5 standout targeted supplements

Retailers can engage their customers with more nuanced, sophisticated and personalized supplement and diet recommendations, such as the five highlighted here.

Todd Runestad, Content Director, NaturalProductsInsider.com, Sr. Supplements Editor

August 13, 2016

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5 standout targeted supplements

With the advent of gene tests, blood tests and health apps, the in-aisle conversations can now deepen from “Who are you?” and “How are you?” to include the very personalized “What are you?” From there, retailers can engage their customers with more nuanced, sophisticated and personalized supplement and diet recommendations, such as the five highlighted here.

About the Author

Todd Runestad

Content Director, NaturalProductsInsider.com, Sr. Supplements Editor, Natural Products Insider

I've been writing on nutrition science news since 1997. I'm The content director for NaturalProductsInsidercom and digital magazines. Other incarnations: supplements editor for newhope.com, Delicious Living and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still cover raw material innovations and ingredient science.

Connect with me here https://www.linkedin.com/in/toddrunestad/

My daily vitamin regime includes a morning smoothie with a range of powders including protein, collagen and spirulina; a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, PQQ, choline, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs. 

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