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Vision health is an increasingly common concern in modern America, thanks to overexposure to blue light from computer screens and run-of-the-mill macular degeneration, which is the leading cause of blindness in the elderly. This powerhouse formulation contains the right doses of the clinically validated carotenoinds lutein and zeaxanthin, as well as bilberry, astaxanthin and Barlean’s go-to ingredient, omega-3s. SRP: $35.08, 16 ounces
For weekend warriors and middle-aged folks who find they don’t feel or look as young as they used to, collagen is an excellent ingredient that renews joint collagen, thus helping to relieve sore knees, hips and shoulders. Bonus: There’s collagen in skin matrix, too, so this product also helps brighten up the appearance of aging faces. SRP: $39.95, 120 capsules
Remember One-A-Day multivitamins? That’s so 1976. As nutrition science has advanced over the last 40 years, and as personalized nutrition has taken hold, supplement companies are starting to personalize their lineups. If you’re a 50-year-old man, you can choose between Rainbow Light’s Men’s One, Just Once, IronFree Just Once, Men’s Energy Multivitamin Gummy, Performance Energy for Men, 50+ Mini-Tablet, Men’s Multivitamin organic and non-GMO, and the two featured here. Wow! Rejuvenage 40+, 60 tablets, SRP $31.99 Active Adult 50+, 90 tablets, SRP: $44.99 capsules
Stress afflicts pretty much every person who walks into your store. Terry Naturally has long been a top-shelf formulator for addressing this issue. The heavy lifting of this product is done by two forms of lemon balm, with research showing it promoted relaxation, sleep and stress relief. SRP: $36.95, 60 capsules
Magnesium is a well-known calming and sleep-supporting mineral. This formulation is also loaded with a physiological dose of melatonin and a handful of relaxation amino acids such as L-theanine. Plus, it’s in powder form—just pour some in a glass of water at bedtime, and off you go to la-la land. SRP: $21.99, 6 ounces
Magnesium is a well-known calming and sleep-supporting mineral. This formulation is also loaded with a physiological dose of melatonin and a handful of relaxation amino acids such as L-theanine. Plus, it’s in powder form—just pour some in a glass of water at bedtime, and off you go to la-la land. SRP: $21.99, 6 ounces
With the advent of gene tests, blood tests and health apps, the in-aisle conversations can now deepen from “Who are you?” and “How are you?” to include the very personalized “What are you?” From there, retailers can engage their customers with more nuanced, sophisticated and personalized supplement and diet recommendations, such as the five highlighted here.
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