The Natural List - What’s new for Expo West 2025?

In the first episode of The Natural List for 2025, co-hosts Jessica Rubino and Adrienne Smith are joined by Kim Shaw, show director for Natural Products Expo West, to discuss exciting updates and changes coming to Expo West in Anaheim, California, March 4-7. With an estimated 68,000 attendees and a dynamic schedule, this year’s show promises to be bigger and better than ever.  
Kim shares what’s new for 2025, from schedule adjustments to fresh features and experiences designed to make this year’s Expo West the best yet. Learn how exhibitors and attendees can make the most of their time in Anaheim, connect with key decision makers and take advantage of new opportunities.

In this episode:   

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Our guest

Kim Shaw
Show Director for Natural Products Expo West and Newtopia Now

Kim Shaw is the show director for Natural Products Expo West and Newtopia Now. With more than 13 years of experience spanning sponsorship, operations and show management, she is passionate about creating immersive, unforgettable experiences that connect people and leave a lasting impact. 

Related:Natural Products Expo West delivers fresh change for 2025

In her current role at Informa, Kim leads high-profile events that attract more than 65,000 industry professionals and 3,300 exhibiting companies each year. Whether planning sponsorship activations, coordinating logistics for large-scale trade shows or troubleshooting on-site, she thrives in fast-paced environments where no two days are the same. 

Kim is driven by her love for details—those small yet critical elements that make events seamless and extraordinary. She credits her hardworking team for bringing these events to life, emphasizing their dedication and collaboration as key to success. Kim values the effort her team puts into making each event truly exceptional. 

Your hosts 

About Jessica Rubino  

Jessica Rubino is a natural products industry expert and content strategist with more than 15 years experience in media, events and natural products. As New Hope Network’s vice president of content, Jessica oversees digital and print content, conference programming and branded content for CPGs, retailers, investors and service providers. Jessica is passionate about using innovation as a force for good and leveraging content to spark the changes we want to see in the world.  

Related:Register soon for Natural Products Expo West 2025

About Adrienne Smith  

Adrienne Smith is the director of content for newhope.com and the editor-in-chief of Natural Foods Merchandiser magazine where she helps ideate and produce content for natural products retailers, brands and entrepreneurs. She also runs the NEXTY Awards, an annual program held in conjunction with Natural Products Expo West that recognizes emerging and established natural CPG brands for their innovation, inspiration and integrity. 

Before coming to New Hope Network, Adrienne spent two decades writing about food and beverage products and trends for the Spanish Ministry of Foreign Trade in Madrid, Spain, as well as for publications including the International Herald Tribune/New York Times and El País. A former restaurant owner, chef and sommelier, Adrienne is passionate about food in all its forms.