February 5, 2019
![Natural Products Expo West trend preview: Plant-powered personal care products Natural Products Expo West trend preview: Plant-powered personal care products](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/blt6f3a748212768b79/64ff1cb7c0fcc257398b8bda/trends-personal-care-teaser.png?width=700&auto=webp&quality=80&disable=upscale)
Feminine care shouldn’t be a sensitive subject. But products applied to the vagina should be. Among a wave of better-for-you products, this brand stands out with cheeky, yet tasteful, branding and a super-clean ingredient list. The vaginal moisturizer takes alcohol (and even water)—common fillers in personal care products—out of the equation. Instead: It focuses on restoring moisture for the long-term with only natural ingredients: kokum and cocoa butters, sea buckthorn extract and vitamin E. SRP: $22.60; Booth H118 Macro force: Building tomorrow's brands Also check out our favorite nutrition bars launching at Natural Products Expo West 2019
EWG Verified for product purity, this SKU is a favorite thanks to packaging that pops and a crave-worthy ingredient list. Strawberry seeds, papaya and sugar join forces with safflower and olive oils to perform double duty moisturizing and exfoliating. Fewer products and better ingredients for teens’ sensitive skin, all at a $10 price point? Refreshing is right. SRP: $10; Booth H417 Macro force: Earning consumer trust Also check out our favorite nutrition bars launching at Natural Products Expo West 2019
PATCH is all about treating our skin and our planet with kindness. The missing link to your natural first aid set, these stripped-down bandage strips are made from 100 percent organic bamboo fiber with a coconut oil gauze that’s perfect for soothing minor abrasions and ideal for sensitive skin. SRP: $7.99; Booth H1215 Macro force: Material optimization Also check out our favorite nutrition bars launching at Natural Products Expo West 2019
We have stars in our eyes over this restorative moisturizer with an ingredient list that shines bright. A blend of plant oils—sunflower, jojoba and argan—gets a soothing dose of blue tansy, a calming Moroccan essential oil, and rose, plus the healing properties of vitamin E. Give your customers the moisturization they deserve with this innovative addition to the skin care set. SRP: $16; Booth 3047 Macro force: Ancient wisdom Also check out our favorite nutrition bars launching at Natural Products Expo West 2019
Organic cotton tampons have been a staple in natural stores for a while. But Organic Initiative makes choosing clean feminine care products a revolutionary act to take control of your health. Bright, cheeky packaging and a relatively low price point makes these products more accessible. SRP: $5.49; Booth 3353 Macro force: Building tomorrow's brands Also check out our favorite nutrition bars launching at Natural Products Expo West 2019
Organic cotton tampons have been a staple in natural stores for a while. But Organic Initiative makes choosing clean feminine care products a revolutionary act to take control of your health. Bright, cheeky packaging and a relatively low price point makes these products more accessible. SRP: $5.49; Booth 3353 Macro force: Building tomorrow's brands Also check out our favorite nutrition bars launching at Natural Products Expo West 2019
Ultra-clean ingredient lists are a must for personal care products–which is why we chose these five diverse products to safely help consumers of all ages with everything from vaginal health to minor abrasions to dry, sensitive skin.
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