Natural Products Expo West trend preview: Plant-forward personal care products bring on the glow
Botanical formulas with functional add-ins are giving natural personal care products an edge.
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Snow mushroom, aloe and shea butter mix harmoniously with 15 milligrams of CBD in this supremely hydrating sheet mask from women-centric CBD company Winged. The brand’s new skin care line is fully vegan, cruelty free and paraben free, and it uses full-spectrum hemp extract from organic sources to banish blotchy, stressed skin in as little as 15 minutes. SRP: $10.00; Booth N1203
This cleanser’s texture is a dream for dry skin, but its ingredient superheroes such as trendy cordyceps, soothing calendula and brightening turmeric are what’ll make it fly off store shelves. And there’s more to love: the sleek pastel-green packaging, the crystal-clear labeling and the fact that Acure’s products are 100% vegan and cruelty free. SRP: $12.99; Booth 2958
Turmeric soothes inflamed skin and is antioxidant-rich ingredient in both supplements and skin care. This latest addition to cocokind’s turmeric line uses it in a spot treatment that helps decongest clogged pores and—when used over time––brighten the appearance dark spots. And while other spot treatments can disturb sensitive skin microbiomes with harsh clays, acids and peroxides, this tonic is gentle enough for everyday use. SRP: $11.00; Booth 2860
A truly well-rounded wash, this Palmetto Harmony soap bar contains soothing CBD in addition to all-natural loofah particles that gently exfoliate the skin. The Grapefruit variety is a great pick-me-up for morning showers, but the other two scents, Lavender and Mint, are equally as wonderful. SRP: $29.99; Booth 8705
Parents have never been more conscious of the ingredients they put on and around their children, and brands like Chelsey Wang are elevating the natural baby care category to new, luxurious heights. Nourishing argan, squalene, elderberry and rosehip seed oils are infused with a sleep-inducing lavender and chamomile oils in this new release that’s formulated for intense pre-bedtime soothing. Hot tip: Good for adults, too. SRP: $22; Booth M519
Parents have never been more conscious of the ingredients they put on and around their children, and brands like Chelsey Wang are elevating the natural baby care category to new, luxurious heights. Nourishing argan, squalene, elderberry and rosehip seed oils are infused with a sleep-inducing lavender and chamomile oils in this new release that’s formulated for intense pre-bedtime soothing. Hot tip: Good for adults, too. SRP: $22; Booth M519
Natural personal care trends tend to mirror those in the natural food world, so it makes sense that clean, transparent and plant-powered brands have risen to the fore. Red-hot add-ins such as hemp CBD, turmeric and adaptogens coupled with unique formulations and modern packaging make these products appealing to consumers in all stages of life.
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