Natural Products Expo West trend preview: Plant-forward personal care products bring on the glow
Botanical formulas with functional add-ins are giving natural personal care products an edge.
5 Slides
Natural personal care trends tend to mirror those in the natural food world, so it makes sense that clean, transparent and plant-powered brands have risen to the fore. Red-hot add-ins such as hemp CBD, turmeric and adaptogens coupled with unique formulations and modern packaging make these products appealing to consumers in all stages of life.
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