Expo through the eyes of a marketer: Epic Bar

Ever wonder what stands out to branding agencies on the Natural Products Expo show floor? We decided to find out, so we sent Adam and Marty Butler of Austin-based ad agency The Butler Bros on a mission to seek out exciting new brands exhibiting in the Expo East NEXT Pavilion.

First stop, Epic Bar, a meat-based nutrition bar with a killer brand profile. Hear from the Butlers about what makes this company stand out and how they clearly communicate their brand story.

Want more of this valuable how-to content for natural products brands? Check out the NEXT Natural Products Industry Accelerator, a new searchable online that platform that gives entrepreneurial brands searchable access to the education, tools, service providers and networking contacts they need to launch and grow their natural products businesses.