Advice for Natural Products Expo newcomers

So it's your first time exhibiting at Natural Products Expo West or Expo East. That means trying to find your footing in a sea of booths and buyers, all while doing your best not to break the bank. Worry not, though. Adam Andersen, group show director for Natural Products Expo, has helpful tips and resources for all you newcomers out there. Learn to make the most of your first time at the biggest U.S. natural products tradeshow.