March 16, 2022
![Science and technology push personalization of wellness, nutrition Science and technology push personalization of wellness, nutrition](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/blt16c2f15beeaf8de4/64ff18af050a6d796a324371/09-The_20Power_20of_20Science.png?width=700&auto=webp&quality=80&disable=upscale)
Natreve, according to its website, is the first plastic-neutral and carbon-neutral wellness company. It's known for protein powders that are made of plant-based protein, sustainably sourced marine collagen or grass-fed, hormone-free whey protein. Natreve's newest product, Mooless, is a whey protein powder that "works like it comes from real cow's milk" even though cows aren't involved. Perfect Day uses precision fermentation to manufacture whey protein identical to what cows make. The difference is, Natreve's Mooless protein powder doesn't have lactose, hormones or cholesterol.
The Not Company doesn't make milk; it makes Not Milk. Not Milk is made of plants and it's available in 1% low fat, 2% reduced fat and whole milk versions. Consumers can cook with it, make fancy coffee drinks with it, blend it and stir it, but it doesn't have any lactose, soy, gluten, cholesterol or genetically modified organisms in it. The ingredients include sunflower oil, pea protein, pineapple juice concentrate, dipotassium phosphate, calcium carbonate, natural flavor, vitamin D2, vitamin B12 and more.
Eirtee Health manufactures Hypo supplement sprays for consumers to get the most of CBD, vitamins and other supplements. This application, which uses metered sprays like pharmaceuticals do, is patented and clinically tested so the body absorbs more of the product. Additionally, the supplements are not affected by humidity, moisture or temperature as pills and tinctures might be. Using sprays, which are applied to the skin and rubbed in, also avoids the problems of swallowing large pills or having digestive problems.
Nirvana Water is infused with HMB, a naturally produced substance—derived from the metabolism of the essential amino acid leucine—that supports muscle heath. Proper levels of HMB increase muscle protein synthesis and decrease muscle protein breakdown, according to the Nirvana website. Nirvana's natural spring water is the only water that offers MyHMB Clear. At Natural Product Expo West, Nirvana introduced Nirvana HMB + Vitamin D3 spring water. This combination supports muscle recovery and immunity.
Dr. Teresa Purzner—a neurosurgeon who has a doctorate in developmental neurobiology from Stanford University—is a mom of three. She developed Cerebelly to help babies get the nutrients they need for their brains to grow. Because brain regions develop at different times, babies need different nutrients at different times. The scientists work with nutrition and culinary experts to use the tastiest, most nutrient-dense ingredients in making Cerebelly's foods. The web site provides guidance based on children's ages and offers a quiz to help parents decide what foods their children need.
Dr. Teresa Purzner—a neurosurgeon who has a doctorate in developmental neurobiology from Stanford University—is a mom of three. She developed Cerebelly to help babies get the nutrients they need for their brains to grow. Because brain regions develop at different times, babies need different nutrients at different times. The scientists work with nutrition and culinary experts to use the tastiest, most nutrient-dense ingredients in making Cerebelly's foods. The web site provides guidance based on children's ages and offers a quiz to help parents decide what foods their children need.
New Hope Network's editorial staff, in concert with the NEXT Data & Insights team, have identified the key macro forces driving food trends in the United States. In the 2022 Guidebook we have connected these macro forces and hot trends, as well as the newest exhibitors and fresh brands to help you meet consumers' needs. Learn more about the Guidebook and purchase your copy here.
Even as consumers crave ancient practices and traditions, they are not opposing advancements in science and technology. However, consumers want science to be mindful and transparent; they also want science to prove products' intentions and benefits.
These three trends illustrate the Power of Science macro force:
Purposeful Tech—For many community health issues, high-tech solutions such as cellular plant-based meat are surfacing.
Science First—Brands are leveraging scientific research to get ahead in product development. Having scientific proof for a brand's claims and mission can differentiate a brand from its competitors as well as earn consumer trust.
Personalization—Because consumers seek tailored guidance, nutrition and wellness practices, brands are innovating around personalization of their products.
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