Personal Care
The story of energy drinks' sudden sales slide
Industry InsightsThe story of energy drinks' sudden sales slideThe story of energy drinks' sudden sales slide
After years of enviable growth, 2013 brought a nightmare of negative media attention on energy drinks centered around justifiable concern about the potentially fatal effects of the caffeinated beverages. The category has been caught in a sudden downward slide ever since. Will it recover?
Subscribe and receive the latest updates on trends, data, events and more.
Join 57,000+ members of the natural products community.