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The story of energy drinks' sudden sales slideThe story of energy drinks' sudden sales slide

After years of enviable growth, 2013 brought a nightmare of negative media attention on energy drinks centered around justifiable concern about the potentially fatal effects of the caffeinated beverages. The category has been caught in a sudden downward slide ever since. Will it recover?

Emery Cowan

July 9, 2014

1 Min Read
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