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Will probiotics boom push Lifeway Foods kefir to the fore?![](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/blt755aa0064fbf58e6/64d6e184baaf88dc77719503/lifeway-kefir-tv-spot.jpg?width=700&auto=webp&quality=80&disable=upscale)
Industry Insights![](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/blt755aa0064fbf58e6/64d6e184baaf88dc77719503/lifeway-kefir-tv-spot.jpg?width=700&auto=webp&quality=80&disable=upscale)
Will probiotics boom push Lifeway Foods kefir to the fore?Will probiotics boom push Lifeway Foods kefir to the fore?
Lifeway Foods has launched its first media campaign as part of it global growth strategy. See the first television commercial and learn about CEO Julie Smolyansky's vision for the future.
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