Supplement industry news and updates – July 2024

JAMA multivitamin study: Industry responds – article

A new study of more than 390,000 subjects over 20 years in JAMA Network Open: Nutrition, Obesity and Exercise found that multivitamins did not improve longevity. The study misses the point, says Council for Responsible Nutrition Senior Vice President Andrea Wong, Ph.D. Find out why and learn why the study’s findings may be diluted here.

Does pharma at The Vitamin Shoppe cross the line? CEO Q&A – article

The national retailer is launching a telehealth business to sell GLP-1 drugs (and supplements that support them). See what CEO Lee Wright thinks this shift means for his company and for the broader supplement industry in the “Age of Ozempic" here.

How to turn Americans on to Ayurveda – article

U.S. marketers are missing the full potential of Ayurvedic medicine, says integrative neurologist and Ayurvedic medicine expert Kulreet Chaudhary. Learn what she says the supplement industry can do to help Americans understand and access the modality and which ingredients she believes would help entice U.S. consumers to try Ayurvedic supplements here.

Your contract manufacturer should raise the bar on science-driven quality – video

Contract and private-label supplement manufacturers carry responsibility for quality product creation and hold the power to elevate industry standards, impact product quality and influence consumer trust. Product brand holders need to vet their contract manufacturers and link their brand to trusted partners in quality. Read more here.

Mid-year review: Trends to bank on… or reconsider – article

Pelin Thorogood and Jeff Chen, M.D., co-founders of Radicle Science and Jaclyn Bowen, executive director of Clean Label Project take stock of how five key predictions for 2024 are playing out — or not. Learn how six months of market changes have altered outlooks and what you can do to adjust here.

Top 5 supplement trends – research

Consumers want to grow older and thinner, according to the 2024 Health & Wellness Trend Report from The Vitamin Shoppe. Nutritional support for GLP-1 users tops the list, touting categories such as protein and blood sugar management. Health span takes second place. See what else is hot here.