March 16, 2022
![Experiential Experimentation brings variety to consumer palates Experiential Experimentation brings variety to consumer palates](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/bltb9fc5dbe087c5ff7/64ff18a94162a8fbb935d2ce/10-Experiential_20Experimentation.png?width=700&auto=webp&quality=80&disable=upscale)
Fly By Jing is the first premium Chinese food brand that brings thoughtfully crafted pantry staples to the modern kitchen. Developed by Jing Gao—a chef, entrepreneur and renowned expert on Chinese cuisine—whose mission is to bring uncensored Chinese flavors to the table. The products are inspired by the flavors of Gao's hometown, Chengdu, which is known for soulful hole-in-the-wall restaurants. Gao recently reclaimed her birth name after using the name Jenny most of her life.
Otafuku Foods has a goal of sharing popular Japanese foods in a way that's good for consumers. The company stays up to date on the latest food science and manufacturing, and it works to source its ingredients responsibly. In addition to its wide variety of sauces and soups, Otafuku offers three meal kits: Yakisoba noodles, Okonomiyaki savory pancakes and Takoyaki octopus balls, which is coming soon.
Culture Pop Soda is crafted by steeping bags of organic spices and herbs in blends of organic juices, then live probiotics are added for a functional sip. The soda comes in a variety of familiar flavors, each with a tasty twist, and no stevia, artificial sweeteners or added sugar. The soda is Non-GMO Project Verified, vegan, gluten free, plant based and certified kosher. None of the current flavors contain caffeine.
Leading the next generation of plant-based proteins, Abbot's Butcher offers a variety of meat alternatives made from simple, wholesome ingredients. The brand's ethos revolves around the belief that food can be both craveable and healing—for our bodies and the planet. Its plant-based meats are Non-GMO Project verified, vegan-certified and free from soy, canola oil or additives. The women-owned company is also a member of the Plant-Based Foods Association.
Noops Oatmilk Pudding comes in four flavors—chocolate, vanilla, mocha and caramel—but offers seasonal flavors as well. This plant-based pudding is free from eggs, shellfish, milk, fish, sesame, wheat, peanuts, nuts and soy, and has no added sugar. Extra care is taken so the ingredients aren't contaminated by products that contain allergens; it even pulls samples from the production line for testing. Noops' mission is to make nutritious, planet-friendly, plant-based, flavorful foods.
Noops Oatmilk Pudding comes in four flavors—chocolate, vanilla, mocha and caramel—but offers seasonal flavors as well. This plant-based pudding is free from eggs, shellfish, milk, fish, sesame, wheat, peanuts, nuts and soy, and has no added sugar. Extra care is taken so the ingredients aren't contaminated by products that contain allergens; it even pulls samples from the production line for testing. Noops' mission is to make nutritious, planet-friendly, plant-based, flavorful foods.
Many consumers crave novelty and new experiences and with communities becoming global, they embrace new experiences. Brands are innovating with texture, unique formats and new-to-the world flavors that amplify staple categories.
These three trends make up the Experiential Experimentation macro force:
Flavor Adventuring—Cutting edge brands are pushing the envelope with exotic flavor infusions from global exploration.
Craft + Artisanal—Brands are responding to growing DIY experimentation among consumers by resurrecting food-crafting of yore, creating products that mirror the art and craftsmanship instrumental to traditional methods.
Texture, Format and Novel Experiences—New formats and cultural fusions bring global experiences to the American palette.
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