February 9, 2022
![Concerns for health, energy, animal welfare prime Protein Power macro force Concerns for health, energy, animal welfare prime Protein Power macro force](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/blte68fc0a423f064e6/64ff18fdb8b40a02a5b6b01b/02-Protein_20Power.png?width=700&auto=webp&quality=80&disable=upscale)
Brave Good Kind, owned by investment firm K2 Ventures, makes its tender jerky for millennial women who find popular meat jerkies tough to chew and over-processed. Tender Chicken Bites and Bars start with antibiotic-free chicken and are gluten free. They are low in cholesterol and saturated fat. Offered in Original, Teriyaki and Honey Hot flavors, ingredients include brown sugar, honey, soy sauce, dried pineapple, candied ginger, cultured celery powder (depending on the flavor).
Wilde Chips' packaging resembles that of potato chips. So do the products: thin and crispy. But Wilde Chips are made with chicken or pork (only available in stores) and provide 10 grams of protein per serving. Chicken chips are available in five flavors, while pork chips come in three flavors. All chips are free of milk, soy, wheat, peanuts, fish and shellfish. Both chicken and pork consume vegetarian diets and are not given antibiotics or hormones.
Roam Free Ranch follows regenerative agriculture practices to raise bison, improve soil health and capture carbon in the soil. The company, which makes a variety of bison jerky products, is introducing bison chili and bison steak tips this spring. Both feature 100% grass-fed bison. The chili includes black beans, vine-ripened crushed tomatoes, herbs and spices. The steak tips include whole potatoes and carrots in gravy.
Sproud, based in Sweden, is presenting a dairy alternative made with yellow split pea protein. Peas require less water than almonds and less land than oats, and they are allergen and gluten free. This milk—available in Original, Barista, Unsweetened and Chocolate flavors—is certified by Sugar Wise as a low-sugar product. Sproud ingredients include water, calcium, vitamins, oat oil and agave syrup. The milks are shelf stable, good for 365 days, and contained in reusable Tetra Pak packaging.
Planet Based Foods offers an unusual plant-based meat alternative: It's made with non-GMO hemp seed, brown rice and pea protein. The company is launching hot and mild breakfast sausage patties to accompany its burgers and crumbles in a variety of flavors. Ingredients in the Original flavor patties include yeast extracts, sugar, brown sugar, sea salt, smoked paprika, citric acid and natural grill flavor. Planet Based Foods advocates making food with hemp because it is sustainable, high in protein and fiber, and non-GMO.
Planet Based Foods offers an unusual plant-based meat alternative: It's made with non-GMO hemp seed, brown rice and pea protein. The company is launching hot and mild breakfast sausage patties to accompany its burgers and crumbles in a variety of flavors. Ingredients in the Original flavor patties include yeast extracts, sugar, brown sugar, sea salt, smoked paprika, citric acid and natural grill flavor. Planet Based Foods advocates making food with hemp because it is sustainable, high in protein and fiber, and non-GMO.
New Hope Network's editorial staff, in concert with the NEXT Data & Insights team, have identified the key macro forces driving food trends in the United States. In the 2022 Guidebook we have connected these macro forces and hot trends, as well as the newest exhibitors and fresh brands to help you meet consumers' needs. Learn more about the Guidebook and purchase your copy here. (Sales begin on Feb. 11.)
So far, protein has stayed above the fray as nutritionists and consumers alternately praise and scorn fats and carbohydrates.
Consumers embrace the benefits of protein such as sport nutrition, weight loss and satiety. While meat and dairy have long been a primary source of protein, consumers now seek clean, responsible and sustainable proteins from plants and animals raised and treated humanely.
Protein Power is exemplified in these three trends:
More Protein Please—Without a standard limit on protein consumption, shoppers seek every opportunity to replace carbohydrates and sugar with protein.
Responsible Meat & Dairy Protein—Today's corporate-owned meat, dairy and seafood industries wreak havoc on the environment, devastate farming and rural communities and annihilate any concept of humane treatment of animals.
Plant Protein—Innovators are finding creative ways to made food from high-protein plants such as yellow peas, chickpeas and hemp. Others develop new and better ways of using standards such as soy and seitan. Consumers seek out these clean plant proteins filled with other nutrients, as they offer more efficient calories than animal-based products do.
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