The top 7 consumer insights of 2020 – webinar

The pandemic has had an undeniable impact on the retail industry. The pressure for brands, retailers, and marketers to keep up with consumers’ rapidly changing needs is higher than ever before.

After surveying thousands of consumers, Sampler rounded up the most striking insights of the year from changes in sentiment, discretionary spending and digital adoption. Coupled with custom research findings from New Hope Network's NEXT Data and Insights team, this webinar will arm brands and retailers with the information needed to make smart decisions as they forge ahead into 2021.

We’ll dive deep into the trends shaping the future of commerce:

Join Sampler and New Hope Network for a 60-minute webinar to get a closer look into these new consumer trends and learn ways to connect, engage and build relationships that outlast the pandemic.

Moderator/host:
Francine Schoenwetter
Content Marketing Director, Informa Health and Nutrition

Speakers:
Eric Pierce
Vice President of Business Insights, New Hope Network

A strategic business leader, innovator, marketing, and market research professional, Eric specializes in helping businesses develop strategy and identify and prioritize opportunities. Sitting at the forefront of the natural products industry, New Hope Network is well positioned to identify the cultural forces and trends creating opportunity in this exciting and evolving marketplace. Eric strives to help companies large and small identify, prioritize and take advantage of opportunities in the evolving food economy.

Kelly Stewart
Marketing Director, Sampler

The marketing director at Sampler, Kelly is one of the company’s earliest employees. With nearly a decade of experience in brand strategy and communications for consumer packaged goods, Kelly joined Sampler to help build the team’s marketing foundation. Since joining Sampler, Kelly has helped develop and implement Sampler’s B2B2C brand voice through the creation and amplification of digital content. She has played an integral role in helping Sampler win industry awards as well as secure press coverage from top publishers like TechCrunch and Ad Age. She is also a co-founder of RetailTO, the newest events series within the TechTO family. RetailTO focuses on bringing together Toronto’s retail community to discuss top trends and innovations within the industry.