From insights to 'shelf': How are emerging brands successfully launching into market? - webinar

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Join NCN sponsors: SPINS, L.E.K. Consulting and BrandHive as they take us through a thought-provoking journey of market data, go-to-market strategies, consumer insights, messaging and brand development. The methodical approach communicated in this webinar will be of interest to early and later stage companies as well as investors as they approach new categories and engage with founders.

Speakers:

Andy Yorkin, President, BrandHive

Andy brings over 20 years of experience building brands and developing strategic marketing plans across all channels to reach a target audience. He leads BrandHive, a marketing and communications agency focused on natural products and consisting of talented and dedicated marketing professionals across all disciplines including creative development, media planning and buying, public relations, and social media. 

Alex Evans, Managing Director, L.E.K. Consulting

Alex Evans, CFA, is a Managing Director in L.E.K. Consulting’s Los Angeles office. Alex concentrates on consumer-facing sectors. Specifically, he focuses on a diverse set of verticals including health & wellness, direct selling, specialty retail, sports, television, film, and OTT / DTC digital services. He advises corporate and private equity clients on a range of issues, including corporate strategy, new business development, channel strategy, pricing/promotion strategy, international expansion, organizational structure, profit improvement, and mergers and acquisitions.

Edricco Reina, Managing Director, SPINS, LLC

Edricco Reina is Managing Director of Financial and Strategic Partners Group at SPINS. In this role, Edricco leads engagements with Private Equity, Investment Banks, CPG M&A, Consultants and Other Professional Service Organizations. Prior to joining SPINS, Edricco held leadership positions at Nielsen, Anderson Merchandisers and New Market Capital Group. He brings 20 years of experience building winning business divisions and is passionate about supporting brands and retailers to attain their strategic business goals.
 

Moderator:

Mike Dovbish, Executive Director, Nutrition Capital Network

Mike serves as Executive Director of Nutrition Capital Network, providing strategic guidance and preparing participating companies for NCN Investor Conferences. Since NCN’s inception in 2007, Mike has worked with presenting companies on their business plans, pitch presentations and overall strategy to best position them for growth and investment. He also identifies and introduces potential investors and strategic partners to companies before, during and after the investor meetings. He has worked with entrepreneurs on their business strategy, capital raising, market opportunity assessment, value proposition and partnership development. He received a BA degree in Political Science from the University of California, Irvine and an MBA from Boston University.