Creating Products That Connect: Focus on the Consumer’s Experience

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New products, whether supplements, foods or beverages must meet a range of expectations –  from transparency to quality and cost.  Truly great new products focus on delivering outstanding consumer experience. It’s the key to word-of-mouth and repeat business; it’s the difference between break-even and breakthrough for product success!

Join NCN sponsors and industry leaders FONA International and PLT Health Solutions as they highlight real-world examples of exceptional product development—including experiential efficacy, formulation, and flavoring solutions—that deliver outstanding consumer experiences.

Speakers:

Jeremy Appleton, ND, Director of Medical & Scientific Affairs, PLT Health Solutions

A licensed naturopathic doctor and author numerous articles on evidence-based natural medicine, Dr. Appleton brings more than 20 years’ experience in new product development, business development, scientific and regulatory affairs, and education for natural products and ingredients. 

Steve Fink, VP of Marketing, PLT Health Solutions

With a background as a patent, trademark, copyright and intellectual property attorney, Steve brings over a decade of marketing, product development and commercialization experience to oversee new product launch efforts, supporting PLT’s innovation partners with marketing strategies, and working closely with PLT customers in developing concepts for consumer products.

Jason Mittelheuser, Beverage Technical Director, FONA

Jason has been with FONA for more than 10 years, starting out in Technology & Innovation group where he researched the biochemistry of taste transduction. As Beverage Technical Director, Jason leads technical activities for the business unit responsible for beverage product development. Jason’s experience in protein, sweetness enhancement, and other functional ingredients enables his leadership of FONA’s taste modification platform for beverage. Jason is a course lead for Flavor University® Beverage Flavor 201 and Taste Modification 201. He holds a B.S. in professional chemistry from Northern Illinois University and is an American Chemical Society certified chemist.

Moderator:

Mike Dovbish, Executive Director, Nutrition Capital Network

Mike is the Executive Director of Nutrition Capital Network, providing strategic guidance and preparing participating companies for NCN Investor Conferences. Since NCN’s inception in 2007, Mike has worked with presenting companies on their business plans, pitch presentations and overall strategy to best position them for growth and investment. He also identifies and introduces potential investors and strategic partners to companies before, during and after the investor meetings. He has worked with entrepreneurs on their business strategy, capital raising, market opportunity assessment, value proposition and partnership development.