10 emerging trends creating new opportunities for natural & organic

We scoured the 1,200-plus exhibitor booths at Natural Products Expo East and crunched the data, and this is what we found. A team of editors and researchers from New Hope Natural Media identified the most important trends influencing natural, organic and healthy foods, beverages, dietary supplements, pet products, and personal care and household products today.

“The number of new companies, products and ingredient innovations debuting at Expo East was once again highly impressive this year,” said Carlotta Mast, senior director of content and insights at New Hope Natural Media. “From innovative uses of plant-based proteins to the emergence of truly healthier nutritional profiles to new ways companies are providing ingredient traceability, the Expo East show floor was filled with some breakthrough product concepts that will make our food system and the consumer packaged goods world healthier, more sustainable and better aligned with shifting consumer preferences.”

Click through the gallery to see some of the natural product categories that we predict will continue to be hot this year and next. These and other natural product trends are also explored more deeply in the NEXT Forecast.