![10 emerging trends creating new opportunities for natural & organic 10 emerging trends creating new opportunities for natural & organic](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/bltafc06db067aebac6/64cbf83cdb0bcc7a8de33eaa/NewHopeNetwork_Horizontal_RGB.png?width=700&auto=webp&quality=80&disable=upscale)
“Local” is for more than just the farmers market. A growing number of brands are touting the sourcing stories behind their products -- from ketchup made with New Jersey-grown tomatoes to an entire supplement line featuring only ingredients grown in Nepal. Brands aligned with this trend: Tangut, SugaVida, First Field, Omena Organics Read more: Shopping for health 2014: Why consumers love local Let's solve local
Coconut's not a new trend, but now we're seeing the debut of new healthy packaged products featuring coconut in imaginative, new ways that provide the health benefits of coconut—often in place of less-healthy ingredients. And it's not just for food—this tropical ingredient is appearing in beauty products, too. (Photo credit: Instagram user travellingdietitian) Brands aligned with this trend: EatingEvolved, Pure Wraps, Jackson’s Honest, My Magic Mud Read more: 14 trending vegan products at Natural Products Expo East 2014 Expo East 2014 supplement & personal care product preview
“Old school” is cool again. Traditional ingredients long known for their nutritional benefits such as apple cider vinegar and turmeric are popping up in new ways in foods, beverages and even dietary supplements. (Image credit: Instagram user thehealthyapple) Brands aligned with this trend: Fire Cider, Switchel, Turmeric Alive Read more: Sales of 'ancient' grains sprout [infographic] Turmeric Supreme takes home NEXTY award
Instead of focusing on what isn't in their products, many vegan brands choose to emphasize the quality ingredients, delicious taste or mission of their products more than their vegan positioning. The end result is a much more accessible offering for mainstream audiences. Brands aligned with this trend: Hampton Creek Foods, Hope Foods, Snaque, Treeline Treenut Cheese, Veggie Fries, Cook Simple, Fig Foods Read more: 14 trending vegan products from Natural Products Expo East 2014 The brains behind the plant-based egg
In the beauty category, we're seeing the emergence of more product lines featuring nutrient-rich, edible ingredients (many of them USDA Organic certified) such as açaí, coconut, ancient grains, hemp and chia. Brands aligned with this trend: Balanced Guru, Shoosha, Buff Her House of Exfoliation Read more: Fun and fresh natural beauty trends at Expo East 2014 (video) 9 natural beauty product standouts
Grains, processed sugars and and legumes, be gone! The paleo trend continues to gain momentum with the emergence of a new paleo certification and more packaged foods made with simple, whole food ingredients. Brands aligned with this trend: Yawp!, Paleo Simplified, Epic, Certified Paleo Read more: Paleo on parade at Expo East Paleo takes off at Expo West
Probiotics also continue to be hot, showing up in new supplement formulations, cosmetics, greens powders, snacks and even fresh-pressed juice. (Photo credit: @Ohso_Chocolate) Brands aligned with this trend: Garden of Flavor Pure Joy Juice, Natren Probiotics, Ohso Probiotic Chocolate Read more: Billions from bugs Infographic: What causes consumer confusion around probiotics?
Sometimes, innovation can mean simplification, as the ingredient lists for many new food and beverage offerings continue to get shorter and cleaner. The move to cleaner, food-based ingredients are also be seen in supplements and personal care. Brands aligned with this trend: Garden of Life, Neat Food, Solis Nutritional Blends Read more: 11 clean label ingredients driving healthy new product development 10 trends changing the way products are being made
From pea protein to cricket protein to products containing a mixture of both plant and animal proteins, this trend is everywhere in the food, beverage and supplement categories. Sports protein powders alone comprise a $3.4 billion market—which is just one-third of the $10 billion global market for protein. Brands aligned with this trend: Banza, Exo, Protings, Fit Patties, Jarrow Formulas Greek Yogurtein Read more: 12 new, clean protein products at Expo East The protein market explosion
First comes a philanthropic mission, then comes a suite of natural, organic and healthy products to support that mission and create a positive social impact. Brands aligned with this trend: Coexist Coffee, Bill’s Best, Sunshine Nut Co., Soapbox Soaps, Bambeco Read more: SoapBox Soaps make mission-driven suds a success Creating a new funding opportunity for mission-driven brands
First comes a philanthropic mission, then comes a suite of natural, organic and healthy products to support that mission and create a positive social impact. Brands aligned with this trend: Coexist Coffee, Bill’s Best, Sunshine Nut Co., Soapbox Soaps, Bambeco Read more: SoapBox Soaps make mission-driven suds a success Creating a new funding opportunity for mission-driven brands
We scoured the 1,200-plus exhibitor booths at Natural Products Expo East and crunched the data, and this is what we found. A team of editors and researchers from New Hope Natural Media identified the most important trends influencing natural, organic and healthy foods, beverages, dietary supplements, pet products, and personal care and household products today.
“The number of new companies, products and ingredient innovations debuting at Expo East was once again highly impressive this year,” said Carlotta Mast, senior director of content and insights at New Hope Natural Media. “From innovative uses of plant-based proteins to the emergence of truly healthier nutritional profiles to new ways companies are providing ingredient traceability, the Expo East show floor was filled with some breakthrough product concepts that will make our food system and the consumer packaged goods world healthier, more sustainable and better aligned with shifting consumer preferences.”
Click through the gallery to see some of the natural product categories that we predict will continue to be hot this year and next. These and other natural product trends are also explored more deeply in the NEXT Forecast.
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