March 17, 2017
![Natural Products Business School focuses on raising capital while maintaining mission Natural Products Business School focuses on raising capital while maintaining mission](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/blte84b1986a3adf8ba/64ff2039c3215791e2786816/ew17-bschool-illustration.png?width=700&auto=webp&quality=80&disable=upscale)
The day’s agenda was jam-packed with speakers, panelists, workshops and networking, designed to help entrepreneurs tackle the intricacies of raising capital while maintaining a strong mission.
REBBL CEO Sheryl O'Loughlin delivered the morning keynote, sharing advice on the highs and lows of her entrepreneurial experiences.
Emma Andrews and Lynsey Walker of Pineapple Collective explained the importance of effectively conveying your story to build brand authenticity.
Moderator Jane Miller interviewed Pat Crowley, founder of cricket bar brand Chapul, on lessons he’s learned on his entrepreneurial journey.
A panel of industry experts helped attendees get confident and fearless about financials.
Attendees learned how to raise angel capital, bring on financial partners and never run out of cash.
Annie Herzig captured it all in her live illustrations.
Ten semifinalists competed in the Pitch Slam competition, pitching their companies to a panel of five judges.
Eli Cadesky of One Hop Kitchen pitched to the panel of judges.
The judges grilled the contestants on their pitches and intricacies of their business models. The entrepreneurs got a taste of what it’s like to approach investors for capital.
The judges grilled the contestants on their pitches and intricacies of their business models. The entrepreneurs got a taste of what it’s like to approach investors for capital.
Before the trade show floor opens at every Natural Products Expo West and East, entrepreneurs go to get schooled. Industry experts and experienced professionals provide targeted, in-depth solutions to common business challenges facing startups. Attendees gain invaluable insights from those who’ve ‘been there,’ and have the opportunity to connect with service providers.
Over 250 attendees gathered for Natural Products Business School at Expo West 2017, which tackled the intricacies of raising capital while maintaining a strong mission. Here are some highlights.
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