Michael McGuffin wins NBJ's Efforts on Behalf of the Industry Award

Todd Runestad, Editor-in-Chief of Functional Ingredients interviews Michael McGuffin, president of the American Herbal Products Association about some of the challenges facing the herbal industry today. McGuffin, who was awarded NBJ's Efforts on Behalf of the Industry Award for 2011, discusses how AHPA tries to fill the information gap for emerging companies, work with the FDA, and push for greater acceptance of herbal products.