Meet Target’s 20 Made to Matter brands for 2016
With a 25-year history in natural and organic products, Annie’s Homegrown offers foods for the whole family. From organic ingredients to eco-friendly packaging and zero-waste initiatives, Annie ’s meets Target’s criteria from all angles. Target launches: Annie’s Pea B&J Pockets in Grape and Strawberry varieties. Available May 2016.
babyganics offers bath products, hand sanitizers, wipes, and home care products with the goal of creating a baby-safe world. Its products are toxin-free and packaged sustainably, and its proprietary ingredient blend, NeoNourish, is a 100 percent natural, cold-pressed seed oil formulated with baby’s skin in mind. Target launches: Natural Wool Dryer Balls. Available April 2016.
Bitsy’s Brainfood offers cookies, snacks and cereals made with organic fruits and vegetables and fortified with functional ingredients that support kids’ growing bodies and brains. Its cereals are allergen-friendly, with all products meeting vegan guidelines and made in a peanut- and egg-free facility; its cookies are made in a nut-free facility. Target launches: Smart Crackers in Maple Carrot Crisp, Cheddar Chia Veggie and Sweet Potato Cinna-Graham varieties. Available April 2016.
Burt’s Bees is known for its lip, face, body and baby care products, made from natural ingredients that are good for body and earth. The brand is also committed to sustainable packaging—using post-consumer recycled content—and responsible ingredient sourcing. Products will launch September 2016.
CLIF Bar’s, CLIF Kid line features organic nutritional bars packed with carbohydrates, fiber, protein and fat to maintain kids’ energy. The products are free of high fructose corn syrup, artificial flavors and synthetic preservatives, and made from sustainably, ethically sourced ingredients. Target launches: CLIF Kid ZBAR in Purple Power Fruit and Veggie, Awesome Orange Fruit and Veggie, and Keen Green Fruit and Veggie varieties. Available April 2016.
Ella’s Kitchen approaches children’s food from a child’s point of view, with simple and natural ingredients coming together in kid-friendly flavors, colors, textures and branding. All packaging is recyclable and transformed into new packaging through a partnership with TerraCycle. Target launches: Soy + Rice Milk Drinks in Banana and Cocoa, and Berry Vanilla varieties. Available August 2016.
Happy Family products include organic meals and snacks, developed in tandem with nutritionists and pediatricians from ingredients that are sustainable sourced on organic farms. Happy Family is a B Corp. Target launches: Tot Super Smart 2 Bananas, Beets, and Strawberries; Tot Super Smart 4 Pears, Mangoes, and Peas; Super Smart Organic Cinnamon Sweet Potato Snacks; and Super Smart Organic Vanilla Oat Multigrain Snacks. Available July 2016.
Transparency and quality define The Honest Company, which offers sustainable and affordable body and baby products, free of health-compromising chemicals. Target launches: Honest Overnight Diaper in Sleepy Sheep. Currently available.
Justin’s offers nut butters, snacks and confections all made from natural ingredients and sourced sustainably from local resources using a simplified, eco-friendly supply chain. Products will launch July 2016.
Method’s line of products—from soaps and detergents to candles and bodycare—are made without “dirty ingredients” and packaged in recyclable (and recycled) bottles. Target launches: Method + Rebecca Atwood All-Purpose Cleaner in Sweet Citrus and Pink Persimmon; Method + Rebecca Atwood Dish Pump in Sweet Citrus and Pink Persimmon; Method + Rebecca Atwood Gel Hand Wash in Sweet Citrus, Sandalwood, Herb Garden, Sea Spray, and Pink Persimmon; Method + Rebecca Atwood Foaming Hand Wash in Sweet Citrus, Sandalwood, Herb Garden, and Sea Spray; and Method + Rebecca Atwood Scented Soy Candle in Sweet Citrus. Currently available.
Household cleaning products from Mrs. Meyer’s Clean Day are free of harsh chemicals and feature ingredients from renewable plant sources like coconut, palm, corn, soy, and olive. Products are free of toxic chemicals and packaged in post-consumer recycled plastic. Target launches: Vinegar Gel No-rinse Cleaner and Baking Soda Cream Cleaner. Currently available.
Nature’s Path has a 30-year history developing organic foods that are also sustainable. Ninety-two percent of the company’s waste is diverted from landfills, and its supply chain keeps over 200,000 pounds of chemical pesticides out of the soil. Target launches: Envirokidz Granola Bites in Mixed Berries and Apple Cinnamon varieties. Available June 2016.
Pacifica’s line of natural beauty products are gluten-free, vegan and cruelty-free, formulated without potentially harmful ingredients in its zero-waste facility. Target launches: Dream Big Mascara. Currently available.
A certified B Corp, Plum Organics offers baby food and snacks for kids and adults of all ages, made from a sustainable supply chain with a goal of solving childhood hunger and malnutrition in the US. Target launches: Mighty Squares in Mango Multigrain, Banana Multigrain and Coconut Multigrain varieties. Available June 2016.
Ripple’s dairy-free milks are created from plant ingredients with sustainability in mind. According to the company, its products—made from split yellow peas—require less water in production than dairy milk, and offer more protein per serving than almond milk. Target Launches: Original Nutritious Plant Based Milk in Unsweetened, Original, Vanilla and Chocolate varieties. Available July 2016.
Green cleaning products from Seventh Generation are plant-based and developed with sustainability at the forefront, from packaging to use and disposal. Products will launch July 2016.
SheaMoisture skincare and beauty products are made with organic and ethically sourced ingredients, without the use of parabens, phthalates, paraffin, formaldehyde, mineral oil, synthetic fragrance or other potentially harmful ingredients. Target launches: Peace Rose Oil Complex Sensitive Skin Mud Mask, Facial Moisturizer, Facial Cleansing Oil, Creme Body Wash, Creme Body Lotion and Liquid Hand Soap; Peace Rose Oil Complex Nourish & Shine Hold Mist and Styling Gel-Cream; Peace Rose Oil Complex Nourish & Silken Conditioner and Shampoo. Currently available.
Suja cold-pressed juices are organic and non-GMO, and sourced locally to maintain a low carbon footprint. The recyclable containers are BPA-free, PETE 1 plastic. Target launches: Organic Pressed Probiotic Water in Ginger Lime, Orange Ginger Pineapple, Pineapple Lemon Cayenne, and Raspberry varieties. Currently available.
Tom’s of Maine natural personal care products are made with naturally sourced and derived ingredients, without artificial flavors, colors, fragrances, preservatives or animal testing. Target launches: Naturally Dry Men’s North Woods Antiperspirant, Luminous White Toothpaste, Wicked Cool! Deodorant for Boys in Freestyle, and Wicked Cool! Deodorant for Girls in Summer Fun. Currently available.
Yes To face, body, hair, lip and baby products are all at least 95 percent natural, made with recyclable materials, and are free of parabens, phthalates and SLS. Target launches: Yes To Blueberries 30ct Wipes, Yes to Cucumbers Wipes (45ct, 30ct, and 10ct) and Yes to Grapefruit 30ct Wipes. Available August 2016.
Yes To face, body, hair, lip and baby products are all at least 95 percent natural, made with recyclable materials, and are free of parabens, phthalates and SLS. Target launches: Yes To Blueberries 30ct Wipes, Yes to Cucumbers Wipes (45ct, 30ct, and 10ct) and Yes to Grapefruit 30ct Wipes. Available August 2016.
When Target launched its Made to Matter—Handpicked by Target program in 2014, its focus was on building strong partnerships with purpose-driven brands in the wellness space and bringing these brands' natural, organic and sustainable products to the aisles of Target. This year, the national retailer has required that each of its participating brands go one step further to meet at least one of the following criteria:
Reduced waste and packaging.
Closed loop systems, where the excess of one process or product is used to make another product.
Clean labels without additives or harsh chemicals.
Dietary and allergen restriction friendliness.
Reduced sugar.
This year, 20 brands rose to the occasion with some 100 new and innovative products spanning the food, baby, beauty and household categories. Meet them—and their new product offerings—here.
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