The branded ingredient difference

Todd Runestad, Content Director, NaturalProductsInsider.com, Sr. Supplements Editor

November 8, 2016

The difference between a commodity generic nutrient and a branded ingredient can spell the difference between success and failure in the market. New Hope Network ingredients & supplements editor Todd Runestad has a pow-wow with radio personality Danielle Lin and Francis Foley, president of branded ingredient supplier Xsto Solutions.

About the Author

Todd Runestad

Todd Runestad

Content Director, NaturalProductsInsider.com, Sr. Supplements Editor, Natural Products Insider

I've been writing on nutrition science news since 1997. I'm The content director for NaturalProductsInsidercom and digital magazines. Other incarnations: supplements editor for newhope.com, Delicious Living and Natural Foods Merchandiser. Former editor-in-chief of Functional Ingredients magazine and still cover raw material innovations and ingredient science.

Connect with me here https://www.linkedin.com/in/toddrunestad/

My daily vitamin regime includes a morning smoothie with a range of powders including protein, collagen and spirulina; a quality multi, B complex, C with bioflavonoids, >2,000IU vitamin D, E, magnesium, high-selenium yeast, PQQ, choline, alpha-lipoic acid with carnitine, coQ10, fish oil concentrate, probiotics and some adaptogenic herbs.

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