Homespun branding: 9 companies look local at Expo East

Call it the Localvore Effect: At Expo East 2013, I saw tons of decidedly domestic and farm-centric branding that added local and regional cred to finished products. Rather than going with a modern look, many companies played up their farm-to-table roots and won points for endearing stories and homegrown passion—appealing attributes in the burgeoning “eat local” movement. Small looks (and tastes) beautiful.