Kroger_Simple_Truth_brand_store_1.png![](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/bltdb63723fb6c10bb8/64d6c3efc4468560d09b1248/Kroger_Simple_Truth_brand_store_1.png?width=700&auto=webp&quality=80&disable=upscale)
Food and Beverage![](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/bltdb63723fb6c10bb8/64d6c3efc4468560d09b1248/Kroger_Simple_Truth_brand_store_1.png?width=700&auto=webp&quality=80&disable=upscale)
Private brands bolster their position at retailPrivate brands bolster their position at retail
CPG segment continues to eclipse sales growth of national brands.
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