What's NEXT for 2018? Natural products industry trends to watch

CPG companies are recognizing the values that have driven natural products industry success.

Here is a glimpse into the macro forces and trends shaping natural products growth and the progressive leaders who share these values.  

Segmentation analysis delivers understanding of consumer attitudes about the natural products industry.

Get insights to inform segmented marketing and advertising strategies.

An introduction to and explanation of the NEXT Trend concept tool.

How NEXT identifies relevant trends by looking at the intersection of the market prediction score and purchase intent. 

Environment, social purpose, transparency and convenient nutrition are the top four progressive consumer values.

Recent acceleration of the Cultural Awakening macro force is driven by social media and increased access to information, as well as consumer demand fueling emergence of socially minded entrepreneurs.  
 

Demand is growing for companies to be more aware and build business around commitment to the environment.

Waste not, want not: Innovative solutions cut down on food waste and solve food injustice problems.

Opportunity is ripe for agriculture and food industry businesses willing to not only minimize harm but to heal damage that has occurred.

Ways the effects of modern life are manifesting themselves in consumer behaviors and demands.

Trends of note: Climate of Change, Modern Meal, Speed Scratch, Disruptive Innovation. 

Tech is reshaping the marketplace with innovation working to improve the way business is done.

Traceability is not just a story, it's about being connected to the food industry and increasing the level of intimacy when trust is an issue in the marketplace. 

The natural and organic products industry remains a vibrant, innovative marketplace poised for continued growth.