The #Young4Ever shoppers could be your best natural products customers yet

Think labeling-reading moms with young children are the best customer for your natural, organic and healthy products? You might want to think again, as New Hope Natural Media has learned through our new Market Innovation Consumer Segmentation study. Get to know the group we think could become your greatest customer base in this infographic.

Carlotta Mast, Senior Vice President of Content and Market Leader

September 19, 2013

1 Min Read
The #Young4Ever shoppers could be your best natural products customers yet

Who buys natural, organic and other healthy products? The answer goes well beyond the typical label-obsessed mom with young children, as New Hope Network has learned through our new Market Innovation Consumer Segmentation study.

click_to_tweet_sans.gifAre these young, male shoppers a better target for your healthy product than label-reading moms?

We conducted this survey of more than 5,000 U.S. consumers in July 2013 because we wanted to understand why consumers are buying (or are not buying) and, more important, share this information with the broader natural products industry to help suppliers, manufacturers and retailers know who to target and how with their healthy offerings.

Here we introduce the #Young4Ever consumer segment. This group, which skews younger and male, just may be a better target market for healthy products than the "uber moms" most traditional consumer segmentations often focus on for the natural and organic market. The infographic below outlines more about these shoppers and our video profile features three members of this trend-conscious group. 

Want to explore the other consumer segments? Check out these infographics and related videos: 

To learn more about New Hope’s Market Innovation Consumer Segmentation, e-mail Mark Mallardi at [email protected] or Tara Burkley at [email protected].

NHNM_ConsumerSegmentationInfoGraphic_Young4Ever_595.jpg

Click to enlarge

Click to enlarge

 

About the Author

Carlotta Mast

Senior Vice President of Content and Market Leader, New Hope Network

Carlotta leads the New Hope Network Content Team, producing all content and conference programming for Natural Products Expos, NBJ Summit, Esca Bona, Nutrition Capital Network, Natural Foods Merchandiser, newhope.com, Nutrition Business Journal and the NEXT portfolio. In addition she is the chief author of the NEXT Natural Products Industry Forecast. With 20 years of experience, Carlotta has her finger on the pulse of new health, wellness and natural product trends and the forces shaping consumer attitudes and behaviors.

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