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![Making a killer impression starts with standout founders Making a killer impression starts with standout founders](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/blt53c152ac0f500a66/64ff1f8e03aee1857aecdce9/Standout_leader_1_3.png?width=700&auto=webp&quality=80&disable=upscale)
With Natural Products Expo East 2017 just around the corner, you may be pondering how to stand out as a founder. We asked a few industry innovators, investors and experts to weigh in on what really helps founders to stay memorable.
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