Like your co-packer? Put a ring on it

If you’re really serious about launching your natural or organic product, and you’ve decided a contract manufacturer is the way to go, then you can’t be a commitment-phobe. Too many young entrepreneurs—often without even knowing it—send a clear message to contract manufacturers that they’re just not ready for a holy union. Gene Quast, vice president of sales and marketing at Century Foods International, shares his top tips for avoiding the most common new-brand mistake.