Food brands can regain consumer trust after a food safety scare, survey finds

Recovering from a recall may be a slow process, but the majority of consumers will trust again, according to a new survey.

Deanna Pogorelc, Senior content producer

February 4, 2016

1 Min Read
New Hope logo in a gray background | New Hope

Despite consumers' increasing concern about food safety, many a food brand and restaurant has recovered from a food safety scare. The question of the moment is, will Chipotle be able to do it?

Advertising firm Sullivan Higdon & Sink found that, in this hyperconnected world, many consumers turn to media and actively seek out information when they hear about food safety stories. A majority of them also want to hear the company's side of the story. The firm summarized the findings of a survey of 1,039 U.S. consumers in the white paper "Allies in Unexpected Places."

food-brand-forgiveness.png

About the Author

Deanna Pogorelc

Senior content producer, New Hope Network

Deanna oversees day-to-day production of digital content, newsletters and social media for newhope.com. She especially enjoys writing about packaging and mission-driven brands. Prior to joining New Hope Network, Deanna reported on healthcare innovation for MedCity News. She has a bachelor's degree in journalism from Ball State University.

Subscribe and receive the latest updates on trends, data, events and more.
Join 57,000+ members of the natural products community.

You May Also Like