Don’t drown in a sea of snacks

Way Better Snacks hit store shelves just under two years ago, and holy smokes, has this startup blown up. The company’s success is pretty remarkable, especially since it operates within one of the most crowded natural food categories. How can you make your product stand out in a jam-packed sector like snacks, beverages or bakery? Jim Breen, Way Better’s founder and CEO, shares how his company differentiates itself from the competition and dishes out expert advice on how your brand can too.